Your company’s marketing strategy has never been more critical. In today’s fiercely competitive economy, growing your business isn’t just about having the best product or service. It’s about how you position your company relative to your target market.
Focusing on marketing pays off. Companies that make marketing a core part of their growth strategy outperform their competition. Yet, many leaders struggle to clearly define their marketing strategy. Research shows that CEOs and CMOs in the same company often have different answers when asked about marketing’s primary role.
If you’re launching a business or revamping your strategy, ChatGPT can be a valuable (and low-cost) tool. Here are seven prompts to help you get started today.
1. Identify Your Goals
A company’s marketing goals might seem obvious, but articulating your main objectives is crucial for measuring progress. What do you want to achieve in the next 12 months? Maybe it’s customer acquisition, boosting brand awareness, or increasing social media engagement. Here’s a prompt to help you define your goals:
Prompt:
“I need help defining my company’s marketing goals. My company is a [industry] business that [brief description of products or services]. My target audience is [target customers]. Currently, our marketing efforts include [brief description of current marketing activities]. We’ve faced the challenge[s] of [description of challenges, if any]. Using this information, can you help me define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals for my company’s marketing strategy?”
2. Do Your Market Research
Whether you’re a startup or a seasoned business owner, market research isn’t a one-time event. Understanding your customers, competitors, and industry trends helps refine your strategy. Here’s a prompt to get started:
Prompt:
“Can you help me gather and analyse data on market trends, competitors, and consumer behaviour in the [industry]? Specifically, I’d like key trends in the [specific industry] market. I’d like a list of the main competitors and a one-sentence description of their marketing strategies. I’d like a brief description of the preferences, behaviours, and any frustrations of potential customers in this market. Please compile this into a concise report.”
3. Understand Your Customers
Customers are your most important stakeholders. To truly understand them, you need to dig into their demographics, psychographics, and purchasing habits. Here’s a prompt to help:
Prompt:
“My business is a [industry] company that [description of product or service]. I’d like you to provide information about my company’s potential customers. Specifically, I’d like demographic information (average age, income level, education, occupation, etc.), psychographics (interests, values, lifestyles), and purchasing habits. I’d also like to understand the problems or issues our [service/product] can solve. Please provide a concise description.”
For insight into your existing customers, a survey can be invaluable. Here’s a prompt to draft one:
Prompt:
“I need help creating a customer feedback survey template. The goal of this survey is to understand our current customers better, ensure they are satisfied, and improve our chances of retaining them. Can you provide a detailed survey template?”
4. Consider Your Channels
Staying up to date on the latest channels is essential for reaching your customers effectively. Here’s a prompt to identify the best channels for your business:
Prompt:
“My business is a [brief description]. Our buyer personas are [description[s] of customer profile[s]]. I would like to identify the ideal social media channels for reaching our customers. The content I’d like to share is [description of content]. Can you generate a list of the 3 best social media channels, with brief explanations of why?”
5. Craft Your Messaging
Your marketing copy should focus on your company’s value propositions and the information your audience needs. Once you draft your copy, ask ChatGPT to review it for impact. Here’s a prompt:
Prompt:
“My business is a [brief description]. Our buyer personas are [description[s] of customer profile[s]]. I would like to share the following content on [social media channel]. I want to ensure that the content includes our business benefits and resonates with our customers. Can you review the text and provide a list of suggestions on how to improve it and make it more impactful?”
6. Perfect Your Voice
Your brand’s voice should be consistent across all channels. ChatGPT can help you craft this voice. Here’s a prompt:
Prompt:
“My business is a [brief description]. I would like to share the following content on [social media channel]. Can you review the text and rewrite to capture our brand’s voice? It should be [voice description — for example, breezy, conversational and witty, or sophisticated, intellectual, and thought-provoking]?”
7. Leverage ChatGPT for Ongoing Strategy
ChatGPT can help you continually refine your marketing strategies, ensuring your business stands out. Here’s a prompt to keep your strategy fresh:
Prompt:
“My business is a [industry] company that [brief description]. Our marketing strategy is currently [brief description]. Can you provide ongoing advice and new ideas to keep our marketing strategy effective and up-to-date with industry trends?”
By leveraging these ChatGPT prompts, you can develop and refine your marketing strategies, ensuring your business stands out in today’s competitive landscape.
