When it comes to launching a product, time is everything. Whether you’re introducing your first digital course, a new software tool, or your tenth physical product, staying organized and on top of every detail is key. That’s where the best product launch templates come in.
As a busy leader, you don’t have time to reinvent the wheel every time you plan a launch. You need tools that streamline your process and ensure that every step—from pre-launch planning to post-launch analysis—runs smoothly.
In this guide, I’ll walk you through 9 worthwhile product launch templates that will save you time and keep your team aligned. Let’s dive in.
1. monday.com: Best for Marketing Teams to Stay Aligned
monday.com offers an all-in-one platform for managing your product launch. It’s especially effective for marketing teams because it helps ensure that brand messaging stays consistent and all promotional materials are in sync. You’ll find a customizable marketing launch overview board that includes timelines, budgets, and key tasks.
Key features:
- 30+ customizable column types
- Pre-launch campaign organization
- Integration with other tools and departments
Perfect for marketing teams, this template lets you view both the big picture and the nitty-gritty details. You can keep track of everything, from email drafts to social media posts, while staying on schedule.
2. ClickUp: Comprehensive Product Launch Checklist
For a more task-centric approach, ClickUp provides a comprehensive checklist that works for both small teams and large businesses. It’s designed for detailed planning and execution, making it a great fit for teams launching anything from a physical product to a software release.
Key features:
- Unlimited users on the free plan
- Customisable task lists with subcategories
- Multiple views: Kanban, timelines, dashboards
ClickUp’s product launch template offers great flexibility. You can use it to map out market research, pricing strategies, and even plan pre-launch surveys. Plus, its collaboration features make it easy to assign tasks and track progress.
3. Wrike: Best for Managing Launch Phases
If you need a more structured approach, Wrike’s product launch template breaks everything down into clear sequential phases: pre-launch, launch, and post-launch. This makes it ideal for mid-sized to large teams where project management is more complex.
Key features:
- Pre-built workflows for each launch phase
- Task dependencies for better tracking
- Visual timelines for team alignment
This template ensures that you’re never working on the wrong task at the wrong time. It’s great for managing dependencies and visualising how each task impacts the overall timeline.
4. Teamwork: Collaborative Template for Agencies
If your team is spread across multiple clients or projects, Teamwork is your go-to solution. It’s built for collaboration, especially when managing product launches for agencies or consulting firms.
Key features:
- Easy client collaboration with task assignments
- Upload and share files for feedback
- User-friendly interface
With this template, you can manage tasks across departments and even directly communicate with clients for approvals. It keeps everything streamlined without lengthy email threads or Slack conversations.
5. TeamGantt: A Perfect Template for Software Development Teams
For teams working on software product launches, TeamGantt shines with its powerful Gantt charts and agile sprint planning features. It’s especially useful if your launch is part of a larger software development cycle.
Key features:
- Visual Gantt charts for project tracking
- Sprint planning for agile teams
- Workload management to prevent burnout
Whether you’re launching a new feature or a full product, TeamGantt helps you track everything, from roadmaps to daily tasks. It’s a great choice for software teams or any business using agile methodologies.
6. Notion: Ideal for High-Level Product Launch Overviews
If you’re looking for a simple, flexible tool to keep your launch plan at a high level, then Notion is for you. It’s not as structured as other tools, but for busy leaders who prefer a more customisable approach, Notion’s freeform workspace can be invaluable.
Key features:
- Freeform templates for product briefs
- High-level strategy planning
- Customisable checklists and task lists
With Notion’s product launch brief template, you can quickly create a one-page summary of your launch strategy, goals, timelines, and deliverables. It’s best for those who want a quick overview without diving into complex workflows.
7. Smartsheet: 90-Day Product Launch Plan (Excel, Google Sheets, PDF)
If you want something simple, Smartsheet’s 90-day product launch template is a no-fuss solution. It’s perfect for leaders who need to track tasks across three months without complex project management tools.
Key features:
- Easy-to-use templates for Excel, Google Sheets, or PDF
- Tasks segmented into 30-day time windows
- Automatic status updates for overdue tasks
With this basic, yet efficient template, you can break your launch into manageable tasks, track them, and stay on top of deadlines. It’s ideal if you’re working solo or with a small team.
8. Smartsheet: Product Launch Marketing Plan Template
If you’re focused primarily on marketing, Smartsheet also offers a dedicated marketing plan template that focuses solely on the promotional aspects of your launch. It’s perfect if your main concern is getting the word out.
Key features:
- Pre-launch to post-launch marketing activities
- Competitor analysis and product positioning
- Campaign tracking for performance
This template simplifies the creation of a detailed marketing plan without getting bogged down in product development tasks. It’s perfect for marketers who want to keep their efforts laser-focused.
9. Notion: Detailed Product Launch To-Do List
For those who prefer to keep things even more granular, Notion’s product launch checklist template provides a step-by-step breakdown of launch tasks.
Key features:
- Seven stages of product launch
- Customisable tasks for each stage
- Simple task assignment and due dates
Ideal for individuals or small teams, this template helps you stay organised across multiple stages of your launch, from market research to post-launch evaluation.
Conclusion: Choose the Right Template to Streamline Your Launch
No matter your product or team size, these product launch templates will save you time and ensure your launch is as smooth as possible. From marketing campaigns to agile sprints, these tools can be adapted to fit your unique needs.
Start by choosing the platform that best suits your team’s workflow and customising the template to match your specific product launch goals.
If you’re still unsure which one fits best, feel free to experiment with a few. As you get more comfortable, you’ll find the right fit for your business.
