Capitol Records has appointed Justin Grant as the Senior Vice President and Head of Urban Digital, marking a significant move for the label in the realm of digital marketing for R&B and hip-hop artists.
A New Era for Urban Digital Marketing
In his new role, based in New York, Grant will spearhead the creation and execution of digital marketing campaigns for Capitol’s expanding roster of R&B and hip-hop talent. This includes artists under Capitol, Motown, and Priority Records.
Tom March, Chairman and CEO of Capitol Music Group, praised Grant’s credentials, stating, “Justin has a proven track record in building some of the best-known artist brands in the world.”
Proven Expertise in the Industry
Before joining Capitol, Grant served as Vice President of Digital Marketing & Sports Partnerships at Atlantic Records. There, he worked with some of the biggest names in the industry, including:
- Cardi B
- Lil Uzi Vert
- A Boogie Wit Da Hoodie
- PNB Rock
- Kodak Black
- NBA YoungBoy
Grant’s journey began in 2014 as an intern, and within a year, he was part of the digital marketing team. His experience speaks volumes about his dedication and talent in the industry.
“I’m honoured to join the legacy of Capitol Records,” said Grant. “I look forward to leading an incredible urban digital marketing team as we continue to break the next great generation of artists.”
Promoting the Next Generation of Artists
Grant’s arrival is coupled with the promotion of Dante Smith to Head of Motown Digital. In this role, Smith will manage digital marketing campaigns, direct-to-consumer (D2C) efforts, and the overall branding of Motown Records.
Smith has made significant contributions over the past four years, working closely with artists such as:
- Quavo
- Toosi
- JT
- Kali Uchis
- Lil Baby
- Lil Yachty
- Ice Spice
- Queen Naija
- Migos
- City Girls
Having joined Capitol in 2020 after stints at Revolt TV and HipHopDX, Smith’s dedication to artist development is undeniable. He started his music career as an intern for Epic Records in 2013.
“Dante is loved by our artists and the entire team,” March noted. “I’m excited to be working with him to develop the Motown brand for the future.”
Building Iconic Brands in Music
Both Grant and Smith share a vision to elevate artist branding within Capitol, Motown, and Priority Records. The combined strength of these labels presents a formidable force in the music industry.
The roster includes a mix of new and established artists such as:
- Ice Spice
- Kali Uchis
- Hanumankind
- Doechii
- JT
- Kodak Black
- Quavo
- NBA YoungBoy
- Offset
- Lil Yachty
- Toosii
- BNYX
- Yeat
- That Mexican OT
- Star Bandz
- Sugarhill Ddott
- Molly Santana
Why This Matters for the Music Industry
The digital landscape is continuously evolving, and having leaders like Justin Grant and Dante Smith at the helm of urban digital marketing is crucial for artists looking to break through. Their collective experience and industry knowledge will help shape the future of R&B and hip-hop, ensuring that artists reach their fullest potential.
Conclusion: A Bright Future Ahead
In conclusion, the appointment of Justin Grant as Head of Urban Digital at Capitol Records signifies an exciting time for the label and its artists. With a focus on innovative digital marketing strategies, Grant is poised to lead a new wave of success in R&B and hip-hop.
The music industry is constantly changing, and with talents like Grant and Smith leading the charge, we can expect to see more groundbreaking campaigns and the rise of new stars.
