Sion Street Joins Time Finance to Expand Business Development Efforts in Wales and the South West
Time Finance has welcomed Sion Street as the new business development manager within its Invoice Finance team, a move that strengthens the company’s ongoing growth trajectory. With a wealth of experience in business finance solutions and a clear commitment to helping UK businesses thrive, Sion is well-positioned to expand Time Finance’s network across Wales and the South West.
Who Is Sion Street, and Why Is His Role Significant?
Sion brings a strong background in invoice finance to his new role, having previously worked at Bibby Financial Services as a business development executive. His experience in the field has honed his ability to build relationships with brokers, business owners, and financial advisors, making him an excellent fit for Time Finance. His objective is clear: he will focus on expanding Time Finance’s network of introducers — professionals who connect businesses with Time Finance’s funding solutions.
An Opportunity to Support Businesses with Flexible Funding
In Sion’s own words: “I’m thrilled to be joining Time Finance during an exciting growth phase for the business. Their commitment to offering flexible funding solutions, coupled with their dedication to helping businesses achieve their goals, resonates with me.”
His statement reflects a core value at Time Finance: the commitment to flexible funding solutions that are designed to support growth in UK companies. From start-ups to established firms, the right finance solution can make a big difference in seizing market opportunities and overcoming financial challenges.
Time Finance’s Commitment to Business Growth and Flexibility
Time Finance’s comprehensive approach to business funding extends beyond invoice finance. With services that also include asset finance, business loans, and asset-based lending, the company helps more than 10,000 UK businesses access tailored financial support.
The addition of Sion Street to the Time Finance team aligns with the company’s strategy to grow its presence in regions like Wales and the South West, enabling them to provide these essential services to more businesses.
- Invoice finance: A cash flow solution where businesses can borrow against the value of their unpaid invoices, ideal for companies facing cash flow gaps or seasonal fluctuations.
- Asset finance: Financing options that allow businesses to purchase or lease essential equipment while preserving capital.
- Business loans: Flexible loan options tailored to support growth, cover unexpected expenses, or improve cash flow.
- Asset-based lending: Financing secured by assets like accounts receivables or inventory, often ideal for companies seeking working capital.
These offerings allow Time Finance to address diverse financial needs, making them a top choice for companies looking for financial agility.
Growing in Wales and the South West: Why This Region Matters
Time Finance recognises the importance of regional growth in achieving its larger goals. Wales and the South West have a thriving business ecosystem, ranging from manufacturing and services to technology. By strengthening Time Finance’s network of introducers here, Sion’s role will directly impact the reach of Time Finance’s funding solutions. This focus on regional engagement ensures that small and medium-sized enterprises (SMEs) in these areas have access to the funding necessary to innovate, grow, and succeed.
Mike Freebury, Wales and South West Sales Head, Welcomes Sion to the Team
Mike Freebury, head of sales for Wales and the South West, expressed his enthusiasm about Sion Street’s appointment. “We are delighted to welcome Sion to our Invoice Finance team. He will be a great addition to us as we expand our presence across Wales and the South West, providing more businesses with flexible Invoice Finance solutions,” he said.
Freebury’s words capture the strategic importance of Sion’s role within Time Finance. As Time Finance grows its footprint across Wales and the South West, Sion will be at the forefront of connecting businesses with the resources they need to strengthen cash flow, manage expenses, and expand operations.
Building Relationships: A Crucial Skill in Invoice Finance
With two years of experience working directly with businesses and brokers at Bibby Financial Services, Sion is skilled in relationship management. His expertise will help him build a strong network of introducers and connect business owners with the right financial solutions. This network-building is not only beneficial to Time Finance but also to the broader business community in the region, which depends on accessible, flexible finance options to maintain stability and promote growth.
Time Finance’s Commitment to Expanding Its Team for a Thriving Future
Sion Street is the latest in a series of strategic hires made by Time Finance as the company scales up its workforce to match increasing demand. Recent appointments include Ann Geater as a relationship manager and Naomi Campion as another business development manager, each bringing unique expertise to the table.
In March 2024, Scott Rogers was appointed senior account manager in the company’s Vendor Finance team, further illustrating Time Finance’s commitment to building a strong, specialised team that can cater to the financial needs of diverse businesses across the UK.
The Impact of Time Finance on UK Businesses
Time Finance’s ability to adapt to various sectors and provide bespoke financing solutions has made it a preferred partner for UK businesses looking to thrive in competitive markets. With services ranging from asset finance to invoice financing, the company has become an indispensable ally for UK SMEs.
For many businesses, especially those experiencing seasonal variations or long payment cycles, invoice finance offers the flexibility to access working capital without taking on traditional loans. Meanwhile, other services like business loans and asset-based lending give companies the financial leverage they need to invest in equipment, expand teams, and execute growth strategies.
Conclusion: A Strategic Move to Foster Growth and Opportunity
The appointment of Sion Street as business development manager represents more than just a hiring decision — it’s a strategic commitment to furthering Time Finance’s mission of delivering flexible financial support to UK businesses. As Time Finance grows its footprint across Wales and the South West, Sion’s role in building a solid network of introducers will be crucial to achieving this goal.
By providing businesses with essential resources, tailored financial solutions, and a local point of contact, Time Finance is helping to drive economic resilience and growth in some of the UK’s most dynamic regions. For businesses and brokers alike, Sion Street’s expertise is a welcome addition to the team, strengthening Time Finance’s impact on the UK’s business finance landscape.
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