On Tuesday, November 26, Moniify, a new digital financial news platform designed specifically for Gen Z and millennials, officially launched in Dubai. Founded by Egyptian billionaire Naguib Sawiris, Moniify is set to revolutionise how young entrepreneurs, investors, and professionals access business and finance news, positioning itself as the go-to platform for emerging markets.
With a focus on industries driving the future—such as tech, AI, crypto, and energy—Moniify aims to provide insightful content that speaks directly to the next generation of professionals. The platform promises to deliver news through formats that resonate with younger audiences, including short-form videos, explainers, and in-depth interviews.
In this article, we’ll dive into what makes Moniify unique, how it plans to cater to the needs of zillennials, and why this platform could be the future of business and finance media.
What is Moniify? A New Era of Financial News for Young Professionals
Moniify was born from the desire to create a digital space for the modern entrepreneur. Unlike traditional financial news platforms, which often cater to older audiences, Moniify aims to speak directly to Zillennials (Gen Z and millennials) by offering content that is fresh, relevant, and digestible.
Moniify’s launch in Dubai represents a strategic move to tap into a rapidly growing market where the youth are leading the way in business innovation. The platform, based in the United Arab Emirates (UAE) but with a global outlook, targets young professionals who are making waves in emerging markets across Asia, the Middle East, and Africa.
The platform’s vision is clear: Moniify is for entrepreneurs who want to stay ahead in a fast-evolving world. Whether it’s about navigating the complexities of the crypto market, keeping up with developments in AI, or understanding investment opportunities in energy, Moniify promises to be the ultimate resource.
Why Zillennials Need Moniify: A Fresh Approach to Financial News
Young people today are seeking something more than just the dry, jargon-filled content that often dominates financial news. Zillennials want content that speaks to them directly, in their language, and on platforms they use every day. Traditional business news outlets often view emerging markets through a Western lens, which doesn’t fully capture the nuances of the global economy—especially in regions like Asia, Africa, and the Middle East.
Here’s why Moniify is different:
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By Zillennials, for Zillennials: The content creators and journalists at Moniify come from the regions that are shaping the future of business. The platform prioritises a local perspective, allowing for a richer understanding of markets in India, Indonesia, Singapore, West Asia, and beyond.
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Dynamic Formats: Moniify understands that short-form video and visual explainers are the most effective ways to engage young audiences. The platform combines these with more in-depth features like interviews and expert insights, creating a well-rounded content mix.
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Real Stories: Moniify doesn’t just talk about trends; it tells the stories of emerging entrepreneurs and professionals who are shaping the future of business. Whether it’s investment opportunities or new technologies driving change, the platform is committed to providing actionable insights that can directly impact its readers’ careers and ventures.
The Vision Behind Moniify: Naguib Sawiris’ Bold Move
Moniify was founded by Naguib Sawiris, an Egyptian billionaire known for his ventures in telecommunications, media, and business. Sawiris has long been a champion of entrepreneurial growth in emerging markets, and with Moniify, he aims to foster a new generation of business leaders who will be at the forefront of global change.
According to Sawiris, the platform’s mission is clear: to provide cutting-edge business insights for young people who are shaping the future. “Young people today need more than traditional business and finance news. Moniify speaks directly to the next generation of entrepreneurs, in their language, on the platforms they want,” said Sawiris.
This focus on the youth demographic is one of the platform’s most distinguishing features. Zillennials are often digital natives who crave immediacy and want information that is easily consumable, and Moniify intends to fill this gap in the market.
Global Experts & Influencers: Trusted Voices in Financial Content
One of the standout features of Moniify is its team of global business journalists and financial influencers. These experts bring valuable perspectives from some of the world’s fastest-growing markets, adding credibility and authority to the platform’s content.
Some of the key influencers and contributors include:
- Eisa AlHabib (UAE): A trusted voice in the Middle Eastern financial scene.
- Uptin Saiidi (USA): Known for his insightful commentary on global financial markets.
- Anushka Rathod (India): Recognised with Forbes 30 Under 30, Anushka is dedicated to educating young people in India on personal finance and investment strategies.
- Felicia Putri Tjiasaka (Indonesia): A financial content creator with a unique perspective on Southeast Asia’s growing economy.
- Osamah Essam El-Din (Saudi Arabia): A key figure in Saudi Arabia’s business landscape.
- Sara & Aaron Wee (Singapore): Creators of The Weeblings, a popular financial content channel in Southeast Asia.
These contributors bring their local expertise to Moniify, helping the platform become a trusted source of information for Zillennials everywhere. Whether you’re interested in crypto, personal finance, or investment trends, the voices on Moniify will offer fresh and diverse insights.
Content That Resonates: How Moniify Will Engage Its Audience
Moniify’s content is designed to resonate with the unique needs and preferences of Gen Z and millennials. Here’s what you can expect:
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Easy-to-Understand Explain Videos: Short-form content that breaks down complex topics into bite-sized, digestible segments.
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Expert Opinions & Interviews: In-depth insights from industry leaders and influencers who provide a well-rounded perspective on the most pressing business topics.
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Trending Topics: Moniify focuses on emerging markets, technology, and financial opportunities that are set to shape the future of business.
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Interactive Content: From polls to Q&A sessions with influencers, Moniify aims to foster a sense of community and engagement among young professionals.
Conclusion: Moniify’s Impact on the Future of Financial News
Moniify is more than just a digital news platform—it’s a movement that speaks directly to the next generation of entrepreneurs, investors, and professionals. With a focus on emerging markets and cutting-edge technologies, Moniify aims to transform the way young people engage with business and finance. Whether you’re interested in tech, AI, or crypto, Moniify promises to deliver content that is not only informative but also exciting and relevant to today’s digital-first generation.
As Zillennials continue to drive innovation across the globe, platforms like Moniify will be instrumental in shaping their careers, decisions, and investment strategies.
