California Entrepreneur Seeks Private Firefighters Amid LA County Blaze Crisis

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In the midst of the devastating Palisades Fire sweeping across Los Angeles County, a Californian entrepreneur, Keith Wasserman, has turned to a controversial solution: private firefighters. The request, posted on X (formerly known as Twitter) on January 7, has sparked discussions about the role of private services in public emergencies, especially when lives and property are at risk. In this article, we’ll delve into the latest developments, the background behind private firefighting services, and the public’s reaction to Wasserman’s plea.

The Urgency of the Palisades Fire: A Community on Edge

The Palisades Fire currently threatens homes in the affluent Pacific Palisades area of Los Angeles County, where the median home price is $4.5 million. The fire has already consumed 1,921 acres, forcing authorities to issue evacuation orders for residents. As the blaze continues to spread, with the possibility of further destruction due to dry conditions and Santa Ana winds, residents are anxiously looking for solutions to protect their homes and loved ones.

Among those residents is Keith Wasserman, co-owner of Gelt Venture Partners, a real estate investment firm. Wasserman, who has a long history of advocating for lower property taxes, posted a desperate plea on social media seeking private firefighting services to protect his home. “Does anyone have access to private firefighters to protect our home in Pacific Palisades? Need to act fast here. All neighbors’ houses burning. Will pay any amount. Thank you,” he wrote.

The plea raised eyebrows, not just because of the desperation in his words, but also due to the irony of his stance. Wasserman has previously been vocal about reducing property taxes, which are a critical funding source for public fire services like the Los Angeles County Fire Department. This has led to criticism from some members of the public who point out the apparent contradiction in his willingness to pay for private services now, but not contribute through taxes to public firefighting efforts.

The Role of Private Firefighting Services in California

As the Palisades Fire rages on, the demand for private firefighting services has increased. Companies such as Fire Protection Los Angeles provide an alternative to public services, often catering to homeowners in high-risk areas. These private fire teams are trained to respond quickly and protect properties when public resources become overwhelmed. In times of crisis, such services can be a lifeline, particularly for those who can afford them.

Private firefighting teams are not a new phenomenon in California. In fact, they are increasingly sought after in areas prone to wildfires. However, they are not without controversy. While these services can provide rapid response times, they often come with high costs, and their effectiveness is not always guaranteed. Moreover, their reliance on collaboration with public authorities raises questions about the fairness of having two-tiered fire protection systems—one for those who can afford it and another for the general public.

Fire Protection Los Angeles, for instance, has responded to numerous emergency situations, often receiving calls when public fire services are stretched thin. They maintain that their role is to complement and supplement the efforts of public firefighters rather than replace them. “We maintain a cooperative relationship with public firefighting services, working in tandem to protect lives and property,” said a spokesperson for the company.

Public Reaction: Support and Criticism

Wasserman’s request for private firefighting services has sparked strong reactions on social media and beyond. Some individuals empathise with the urgency of the situation and understand why someone would want to ensure the safety of their home, especially when their community is at risk. Others, however, have questioned the ethics of seeking private assistance in an emergency that many feel should be handled by public services.

Critics have pointed out the inconsistency between Wasserman’s previous stance on property taxes and his current willingness to pay any amount for private firefighting services. One user on X noted, “You want to pay for private firefighters, but you don’t want to pay taxes to fund public fire services? Seems like a double standard.” These sentiments reflect a larger debate around the funding of public services and the growing divide between those who can afford private solutions and those who must rely on overburdened public resources.

California Governor Gavin Newsom and President Joe Biden have both issued statements expressing support for the firefighters battling the blaze. “All hands are on deck to fight the Palisades Fire,” Governor Newsom said. “California is deeply grateful for the brave firefighters and first responders.” Meanwhile, President Biden has urged residents to stay vigilant and follow local evacuation orders.

The Politics of Firefighting: Taxes, Funding, and Incarcerated Firefighters

This conversation around private firefighting services comes at a time when California residents are grappling with the issue of firefighting funding. In November 2023, voters approved Measure E, a parcel tax aimed at raising funds for firefighting equipment and services in LA County. The revenue will be used to purchase essential equipment, hire more firefighters, and upgrade outdated systems. Additionally, Proposition 6, which would have ended the practice of using incarcerated people in firefighting crews, failed to pass.

Currently, about 30% of California’s firefighting workforce is made up of incarcerated individuals, who earn a modest wage of between $5.80 and $10.24 per day. This has sparked debate about the ethics of using prison labour to fight fires, especially given the dangers involved and the low compensation.

What’s Next for the Palisades Fire and the Community?

As the Palisades Fire continues to burn across Los Angeles County, the situation remains dire. With Santa Ana winds exacerbating the spread of flames, the firefighting effort is expected to continue at full force, with Governor Gavin Newsom announcing additional resources and the mobilisation of FEMA funds. Despite the ongoing efforts, the fire is still not contained, and the region remains on high alert.

Keith Wasserman’s call for private firefighting services may have raised eyebrows, but it also highlights the larger conversation about fire protection and public services in California. As wildfires become more frequent and intense, the question of how to fund and manage firefighting efforts will continue to be a point of contention. For now, residents are urged to evacuate and seek shelter as the flames continue to spread across the region.

Conclusion: A Changing Landscape for Fire Protection

The increasing use of private firefighters in California is just one example of how the state is grappling with the rising risks posed by wildfires. As climate change accelerates the frequency and intensity of these disasters, the debate around public vs. private fire protection will likely intensify. Whether or not private firefighting services will become a permanent fixture in the state’s firefighting landscape remains to be seen, but it’s clear that the cost of fire protection will continue to rise, with consequences for both those who can afford it and those who rely on public services.


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Photo credit: The Guardian

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