Introduction: Hibu Expands Digital Marketing Reach with RevLocal Acquisition
In a significant move within the digital marketing industry, Hibu Inc. has announced its acquisition of RevLocal, LLC, a prominent digital marketing provider. This strategic acquisition, advised by the investment banking firm BrightTower, marks a pivotal expansion for Hibu as it strengthens its position in the small- and medium-sized business (SMB) market. Here’s a detailed look at this major development and its implications for the digital marketing landscape.
Hibu’s Strategic Acquisition of RevLocal
Hibu Inc., a leading name in technology-enabled digital marketing solutions, has expanded its portfolio by acquiring RevLocal. This deal, facilitated by the expert advisory services of BrightTower, underscores Hibu’s commitment to enhancing its digital marketing capabilities and serving a broader range of SMBs.
Key Points of the Acquisition:
- Hibu’s Move: By acquiring RevLocal, Hibu aims to integrate and optimise digital marketing services, providing a comprehensive platform for SMBs.
- RevLocal’s Role: RevLocal, based in Columbus, Ohio, has been a trusted partner for local businesses since 2010, offering innovative marketing solutions to thousands of clients across the U.S.
- BrightTower’s Role: BrightTower served as the exclusive financial advisor to RevLocal, leveraging its expertise to facilitate this strategic transaction.
Statements from Industry Leaders
The acquisition has been met with enthusiasm from both companies:
- Kevin Jasper, Chief Executive Officer of Hibu, expressed excitement about the integration: “Digital marketing is evolving rapidly, and this acquisition will enable us to offer an integrated platform for local businesses, optimising their core digital marketing services.”
- Marc Hawk, Chief Executive Officer of RevLocal, highlighted the benefits of the merger: “Joining Hibu will enhance our marketing capabilities and technology, providing new opportunities for our customers and employees.”
Why This Acquisition Matters
The acquisition of RevLocal by Hibu is a game-changer for the digital marketing industry, particularly for SMBs. Here’s why:
- Enhanced Capabilities: The merger will expand Hibu’s service offerings, integrating RevLocal’s innovative solutions into its platform.
- Broader Reach: This move allows Hibu to tap into RevLocal’s established customer base and local market presence, strengthening its position in the SMB sector.
- Strategic Growth: The acquisition aligns with Hibu’s growth strategy, enabling it to better meet the needs of SMBs in an increasingly complex digital landscape.
About BrightTower: Expert Advisory in Action
BrightTower is a leading New York City-based investment banking and M&A advisory firm. Known for its expertise in sector-specific advisory services, BrightTower played a crucial role in facilitating this acquisition.
BrightTower’s Expertise:
- M&A Advisory Services: BrightTower provides strategic advice on mergers and acquisitions, capital raising, and debt capital markets.
- Sector Specialisation: The firm focuses on industries such as software, technology-enabled marketing, IT business services, and information markets.
- Global Reach: BrightTower leverages its global network and tailored insights to deliver exceptional advisory services.
For more information about BrightTower, visit their LinkedIn page.
What’s Next for Hibu and RevLocal
As Hibu integrates RevLocal into its operations, there are several exciting developments to anticipate:
- Service Integration: Expect a seamless integration of RevLocal’s services into Hibu’s platform, offering enhanced solutions to SMBs.
- Customer Benefits: Clients of both Hibu and RevLocal will gain access to a broader range of digital marketing tools and technologies.
- Future Growth: This acquisition positions Hibu for continued growth and innovation in the digital marketing space.
Conclusion: A New Era for Digital Marketing Solutions
The acquisition of RevLocal by Hibu represents a significant milestone in the digital marketing industry. With the strategic guidance of BrightTower, this deal will strengthen Hibu’s position as a leading provider of digital marketing solutions for SMBs. As the industry continues to evolve, the integration of RevLocal’s capabilities will enhance Hibu’s offerings and support its mission of delivering comprehensive, optimised marketing services.
Stay tuned for updates on this exciting development and how it will shape the future of digital marketing for small and medium-sized businesses.
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