Are you looking to elevate your media skills? The RSGB Academy is excited to announce the launch of two specialised media training courses designed to boost your proficiency in both traditional and digital media. These half-day courses are expertly crafted to equip you with the knowledge and skills needed to excel in today’s dynamic media landscape.
Unlock Your Media Potential with RSGB Academy
The RSGB Academy is offering two targeted courses that will transform how you handle media interactions. Whether you’re navigating print and broadcast media or mastering social and digital marketing, these courses are your gateway to becoming a media-savvy professional.
1. Print and Broadcast Media Course: Mastering Traditional Media
Date: 16 October
Time: 09:30 to 12:30
In this comprehensive half-day session, you’ll gain crucial insights into the world of print and broadcast media. Here’s what you’ll learn:
- Understanding Media Needs: Discover what the media is looking for and how you can meet those needs effectively.
- Media Editorial Styles: Get familiar with different editorial styles and how they impact your messaging.
- Local Constraints: Learn about the local challenges in dealing with the media, especially within corporate communications.
- Action Planning: Develop a robust action plan to tackle media opportunities and challenges.
- Preparation for Interviews: Equip yourself with strategies for preparing and excelling in radio and TV interviews.
- Interview Techniques: Gain valuable tips and tricks to enhance your interview performance.
- Practical Interview Experience: Get hands-on experience with conducting radio interviews, whether for positive or negative stories.
- Reputational Management: Learn how to manage your reputation and handle difficult questions with confidence.
- Briefing Others: Understand how to effectively brief others, such as elected members or senior managers, for media interactions.
Why Attend?
This course is perfect for professionals looking to sharpen their skills in traditional media formats. Whether you’re preparing for an interview or managing media relations, these insights will be invaluable.
Book the Print and Broadcast Media Course
2. Social and Digital Marketing Course: Navigating the Digital Landscape
Date: 23 October
Time: 09:30 to 12:30
The second course dives into the essentials of social and digital marketing. This session is tailored to help you master the digital media environment with a focus on practical application:
- Social Media Overview: Understand various social media platforms, their demographics, and their target reach.
- Age Restrictions: Learn about age-related restrictions, particularly relevant for work in educational settings.
- Corporate Communications Role: Explore the role of corporate communications within organisations and its relation to social media.
- Practical Social Media Use: Get practical tips on setting up and managing social media channels.
- Technology for Social Media: Discover tools and technologies that can streamline your social media management.
- Paid Social Media: Learn how to optimise your budget for the best returns on paid social media campaigns.
- Growing Your Channels: Explore strategies for expanding your social media presence effectively.
- Handling Comments: Master techniques for managing comments, including negative or unwelcome feedback.
- Social Media Examples: Review examples of successful social media posts and gain practical insights.
Why Attend?
With social media becoming an integral part of modern communication, this course will equip you with the skills to manage and leverage digital platforms effectively. Whether you’re new to social media or looking to refine your strategies, this training is essential.
Book the Social and Digital Marketing Course
Why These Courses Matter
In today’s fast-paced media environment, having up-to-date skills is crucial. Whether you’re dealing with traditional media or navigating the complexities of social media, being prepared can make all the difference. These courses provide:
- Expert Instruction: Learn from industry veterans James Luckhurst (print and broadcast media) and Chris Wolstenholme (social and digital marketing).
- Practical Experience: Gain hands-on experience and actionable strategies you can apply immediately.
- Enhanced Skills: Develop skills that will boost your confidence and effectiveness in media interactions.
How to Register
Both courses are available for separate booking, allowing you to choose the one that best fits your needs or attend both for a comprehensive media training experience.
- Print and Broadcast Media Course: Register Here
- Social and Digital Marketing Course: Booking details will be available on the RSGB Academy website soon.
For more information about these courses and to explore other training opportunities, visit the RSGB Academy website.
Conclusion
The RSGB Academy’s media training courses are a fantastic opportunity to enhance your media skills. With expert-led sessions and practical, actionable insights, you’ll be well-equipped to navigate both traditional and digital media landscapes. Don’t miss this chance to boost your media prowess and stay ahead in your professional field.
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