Erika Estrada Olufade, CPA, is set to become the new Director of Finance and Accounting for Local Media Association (LMA) and Local Media Foundation (LMF), starting September 3. This appointment is a significant move for both organisations, given Olufade’s extensive background in finance and her commitment to the non-profit sector.
Erika Estrada Olufade: A Proven Finance Leader
Erika Estrada Olufade brings a wealth of experience to her new role. Described as a “seasoned finance leader,” Olufade’s career spans accounting, finance, strategy, operations, and management consulting.
- Career Highlights: Olufade’s journey began with a prominent Big 4 external auditor firm, advancing through roles that shaped her expertise in finance and accounting.
- Diverse Experience: She has held key positions, including management consulting manager at Accenture and controller/director of finance in various industries, from technology to consumer goods and food and beverage.
Her recent work as an accounting and finance consultant for small businesses and non-profits underscores her ability to enhance financial infrastructure and systems, making her a valuable asset to LMA and LMF.
Why Erika Estrada Olufade is a Perfect Fit for LMA/LMF
The Local Media Association and Local Media Foundation are experiencing notable growth, and Olufade’s background is perfectly aligned with their evolving needs.
- Organisational Growth: LMA/LMF is expanding its financial scale and complexity, including initiatives like the spin-out of Word In Black as a public benefit corporation and the creation of the LMF Word In Black Racial Equity Fund.
- Impactful Projects: The growth of the LMF Local News Fund, which supports crucial journalism projects nationwide, highlights the need for robust financial oversight and strategic planning.
Olufade’s role will involve overseeing accounting activities for these initiatives, ensuring financial stability and compliance.
Olufade’s Vision for LMA/LMF
Olufade expressed her enthusiasm for joining LMA and LMF, emphasising her alignment with the organisations’ missions.
- Personal Connection: “I’m thrilled to join the LMA/LMF team as Director of Finance and Accounting,” Olufade said. “LMA and LMF are dynamic organisations that have a direct, positive impact on a critical industry I’m personally passionate about.”
- Commitment to Innovation: Her excitement about contributing to an organisation prioritising innovation and sustainability reflects her dedication to advancing local media.
Continuity and Change in the Finance Team
As Olufade steps into her new role, the existing finance team will continue to play a crucial part in LMA/LMF’s operations.
- Janice Norman’s Role: Janice Norman, a long-time leader in financial operations, will remain as a senior staff accountant, providing continuity and support.
- Team Members: Tracie Campbell and Amanda Moore will also continue contributing to the finance team, ensuring a smooth transition and ongoing excellence in financial management.
The Future of Finance at LMA/LMF
Olufade’s appointment comes at a critical time for LMA/LMF, as the organisations navigate significant growth and increased financial complexity.
- Strategic Oversight: Her expertise in both non-profit and for-profit finance will be instrumental in managing and enhancing financial strategies and compliance.
- Technological Integration: Her experience with accounting and analysis software platforms will be vital as LMA/LMF continues to innovate and expand.
Conclusion
Erika Estrada Olufade’s appointment as Director of Finance and Accounting for LMA/LMF marks a pivotal moment for the organisations. Her extensive experience and commitment to financial excellence will undoubtedly contribute to the ongoing success and growth of LMA and LMF.
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