The Columbus Area Visitors Center has just unveiled a fantastic new opportunity for local businesses: a free digital marketing education program. This initiative is designed to help businesses in the Columbus area promote themselves effectively and contribute to the region’s success as a top tourist destination.
What Is the Digital Marketing Education Program?
The newly launched program, spearheaded by the Michigan-based agency TwoSix Digital, aims to empower local attractions, hotels, restaurants, and other businesses with cutting-edge digital marketing strategies. Here’s what you need to know about this exciting initiative:
- Objective: To enhance the digital marketing skills of Columbus-area businesses.
- Provider: TwoSix Digital, a specialist in destination marketing.
- First Event: An online webinar titled “Must-Do Marketing Tactics for Small Businesses,” scheduled for September 16.
Key Aspects of the Program:
- Training Focus: Latest digital marketing trends, practical applications, and hands-on tutorials.
- Cost: Completely free for local businesses.
- Impact: Aims to attract more visitors and boost business performance.
Why This Program Matters
Local businesses are crucial to the vibrancy and appeal of Bartholomew County. The Columbus Area Visitors Center recognises this and is dedicated to supporting these businesses by offering valuable resources at no cost. Here’s why this program is significant:
- Boosting Local Economy: By helping businesses enhance their online presence, the program aims to drive more visitors and customers to the area.
- Supporting Business Growth: Provides tools and knowledge to navigate the digital marketing landscape effectively.
- Strengthening Community: A thriving business community enhances the overall appeal of the region.
What Will Participants Learn?
Businesses participating in the program will gain insights into:
- Digital Marketing Trends: Understanding the latest trends and how they can be applied.
- Practical Applications: Learning actionable tactics for immediate implementation.
- Hands-On Tutorials: Engaging, interactive sessions to practice new skills.
Training Modules Include:
- Social Media Strategies: Best practices for engaging audiences on various platforms.
- Search Engine Optimisation (SEO): Techniques to improve website visibility.
- Content Creation: Tips for creating compelling content that attracts customers.
How to Get Involved
Getting involved in this program is straightforward. Businesses simply need to register for the webinar and upcoming training sessions. Here’s how you can take advantage of this opportunity:
- Register for the Webinar: Sign up for the September 16 webinar to start learning essential marketing tactics.
- Participate in Future Sessions: Attend additional training sessions to further develop your digital marketing skills.
- Utilise Provided Resources: Apply the knowledge and tools provided to enhance your business’s online presence.
Steps to Participate:
- Visit the Columbus Area Visitors Center Website: Check for registration details and program updates.
- Sign Up for Training: Ensure you’re on the list for all relevant sessions.
- Apply What You Learn: Implement new strategies to see tangible improvements.
The Vision Behind the Program
Misty Weisensteiner, Executive Director of the Columbus Area Visitors Center, expressed the vision behind the initiative:
“Local businesses are the heart of our community. Their success directly impacts the vibrancy and appeal of our destination, and we think this is a great opportunity to support them.”
By collaborating with TwoSix Digital, the Visitors Center aims to provide businesses with the expertise needed to thrive without imposing financial burdens.
Program Goals:
- Support Local Businesses: Help them succeed in a competitive market.
- Enhance Community Appeal: Boost the region’s attractiveness as a tourist destination.
- Promote Financial Accessibility: Ensure that training costs do not deter participation.
Why Digital Marketing is Crucial for Small Businesses
In today’s digital age, having a strong online presence is essential for any business. Here’s why digital marketing matters:
- Increased Visibility: Reach a wider audience through online channels.
- Cost-Effective: Digital marketing often provides a better return on investment compared to traditional methods.
- Engagement Opportunities: Connect with potential customers in meaningful ways.
Digital Marketing Benefits:
- Improved Online Presence: Attract more visitors to your website and physical location.
- Enhanced Customer Engagement: Build relationships with your audience through targeted content.
- Increased Sales: Drive more conversions through effective marketing strategies.
Stay Updated and Get the Most Out of the Program
To make the most of this free digital marketing education program, stay engaged and make use of all available resources. Here’s how to stay informed and ensure you’re leveraging the program to its fullest potential:
- Follow Updates: Keep track of announcements and new training opportunities from the Columbus Area Visitors Center.
- Engage Actively: Participate in all available sessions and apply new knowledge to your business.
- Seek Support: Don’t hesitate to reach out for additional help or clarification on digital marketing topics.
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