Viamedia, the largest independent advertising digital and linear rep firm in the United States, has made a significant move by appointing Ken Little, the former Chief Operating Officer of Ampersand, to its Board of Directors. This strategic addition brings over 35 years of expertise in media and advertising to Viamedia, bolstering its leadership in the ever-evolving AdTech landscape.

A Seasoned Leader with Proven Results

Ken Little’s career is marked by impressive achievements that position him as a valuable asset to Viamedia. His experience includes:

• Transformative Growth: At Ampersand, previously known as NCC Media, Little played a pivotal role in scaling the company’s revenue by an astounding 100 times over three decades.

• Multiscreen Advertising: He was instrumental in developing multiscreen interconnects, which synchronised advertising across TVs, computers, and mobile devices. This innovation not only expanded advertising inventory but also significantly increased revenue streams for Multichannel Video Programming Distributors (MVPDs).

• Operational Excellence: Little established the industry’s first comprehensive eBusiness platform, enhancing operational efficiency through automated transactions and improved communication for media applications.

Ken Little’s Vision for Viamedia

As Viamedia looks to the future, Ken Little is set to play a crucial role in navigating the company through a transformative phase in advertising. He expressed:

“Viamedia is at a powerful juncture where the convergence of digital and linear platforms presents immense growth potential. I’m fully prepared to help deepen Viamedia’s critical role across the advertising spectrum in local and national advertising.”

Key Focus Areas

• Growth in Local and National Advertising: Little’s extensive background in advertising strategy will be vital in helping Viamedia strengthen its position in both local and national markets.

• Programmatic and Addressable Solutions: The company is expanding into data-driven advertising strategies. Little’s insight will be invaluable in leveraging these innovations to drive measurable growth for clients.

• Operational Efficiency: Building on Viamedia’s already robust operational efficiencies, Little aims to enhance the company’s capabilities in delivering top-notch advertising solutions.

Viamedia’s Expanding Role in Advertising

Viamedia isn’t just about placing ads; it’s about creating a comprehensive advertising ecosystem. Here’s what sets Viamedia apart:

• Daily Ad Placements: The company places over 1 million ads daily across more than 130 zones in 28 states, serving more than 6,000 advertisers.

• Cross-Media Solutions: Viamedia provides an impressive portfolio of audience and impression-based solutions that bridge the gap between linear TV and digital programmatic advertising.

• Diverse Product Suite: Viamedia offers a range of digital products, including streaming, mobile, display, email, search, and social media advertising, ensuring that clients have access to a full suite of tools for effective marketing.

Ken Little’s Impressive Background

Before joining Viamedia, Ken Little served as the CEO of AllTogether Entertainment Group, a media consulting firm specialising in content production and rights management. His impressive credentials include:

• Award-Winning Contributions: Little has earned two National Emmys for Technology, two ACE Awards for Television Programming, and the NCTA Award for Advertising Engineering Excellence.

• Music Industry Success: As a multi-talented professional, he has recorded, produced, and managed both national and international artists, earning five gold records for his music production and performance.

The Future of Viamedia and Advertising

With Ken Little joining the Board of Directors, Viamedia is well-positioned to adapt to the rapidly changing landscape of advertising. Here’s what to expect:

• Innovative Strategies: Little’s expertise will guide Viamedia in developing innovative advertising strategies that meet the demands of a diverse audience.

• Strengthened Leadership: His appointment enhances Viamedia’s leadership team, bringing a wealth of knowledge that aligns with the company’s vision for cross-platform advertising.

• Focus on Client Success: By delivering data-driven strategies, Viamedia aims to empower clients and drive measurable growth, positioning itself as a leader in the AdTech space.

Conclusion: A New Era for Viamedia

Ken Little’s appointment to the Board of Directors is a significant step for Viamedia as it continues to navigate the complexities of the advertising industry. With his extensive background and proven track record, Little is set to play a pivotal role in shaping the future of Viamedia.

As we look forward, it’s clear that Viamedia is committed to staying at the forefront of innovation in advertising, bridging the gap between traditional and digital platforms. This exciting new chapter promises to enhance Viamedia’s already stellar reputation as the nation’s largest independent champion for video service providers’ advertising needs.

Suggested links for further info.

• Viamedia: Learn more about Viamedia
• Ken Little: Ken Little’s Biography
• AdTech: What is AdTech?
• Programmatic Advertising: Understanding Programmatic Advertising
• Multichannel Video Programming Distributors: What are MVPDs?