In an exciting development, Shout Digital has expanded its partnership with Weatherbeeta, securing the global digital marketing contract after a successful ten-year collaboration in the local market. This partnership marks a significant milestone for both brands, as they aim to elevate Weatherbeeta’s presence in the northern hemisphere while continuing to grow its established base.
A Decade of Successful Partnership
Shout Digital has played a crucial role in promoting Weatherbeeta’s direct-to-consumer e-commerce store and enhancing the brand’s retail presence, particularly through its dedicated retail brand, Horseland.
Over the last ten years, Shout has built a robust digital marketing strategy, establishing Weatherbeeta as a leader in durable products for horses and dogs.
Key Achievements During the Partnership:
- Developed E-Commerce Strategy: Building and optimising Weatherbeeta’s online store for enhanced customer engagement.
- Brand Promotion: Successfully positioning Weatherbeeta as a trusted name in the pet and equestrian markets.
- Retail Growth: Strengthening the Horseland brand through targeted marketing efforts.
As Steve Cochrane, Weatherbeeta’s head of digital, expressed, “The Shout team has been a valued extension of our business for many years, playing a key role in supporting our growth objectives.”
Expanding the Digital Marketing Remit
With this new global contract, Shout Digital is set to oversee Weatherbeeta’s entire digital marketing strategy, which includes:
- Search Engine Optimisation (SEO): Enhancing visibility on search engines to attract organic traffic.
- Search Engine Marketing (SEM): Implementing paid advertising strategies to increase reach and conversions.
- Social Media Advertising: Engaging audiences across platforms in key markets including Australia, America, the UK, France, Germany, and other parts of the EU.
Why This Expansion Makes Sense
For years, Weatherbeeta’s digital presence in the southern hemisphere was managed by Shout, while another agency handled operations in the northern hemisphere.
As Michael Jenkins, CEO of Shout Digital, stated, “In a two-way race, and off the back of consistent years of fine form, Shout is proud to have expanded our remit to drive the growth of this iconic brand right across the globe.”
The decision to consolidate marketing efforts under one agency allows for a more cohesive strategy and streamlined messaging.
Shout Digital’s Expertise
Shout Digital brings a wealth of experience to the table, leveraging its knowledge from the international market to foster growth for Weatherbeeta.
Benefits of Choosing Shout Digital:
- Proven Track Record: Years of successful collaboration, resulting in measurable growth.
- Deep Understanding of the Brand: Extensive experience with Weatherbeeta’s products and market positioning.
- International Insights: A team with experience across various global markets, ensuring tailored strategies for diverse audiences.
Weatherbeeta can feel confident in this partnership, knowing they have a dedicated team committed to elevating their brand on a global scale.
Future Goals for Weatherbeeta
With the new global digital marketing contract in place, Weatherbeeta has ambitious plans for the future:
- Increase Brand Awareness: Focus on raising the profile of Weatherbeeta in new markets.
- Boost E-Commerce Sales: Drive traffic and conversions through improved digital strategies.
- Enhance Customer Engagement: Create meaningful connections with consumers through targeted campaigns.
The Path Ahead
The combination of Shout Digital’s marketing expertise and Weatherbeeta’s established product range sets the stage for exciting developments. Together, they aim to tap into new markets and expand their footprint across the globe.
Conclusion: A Bright Future for Both Brands
The partnership between Shout Digital and Weatherbeeta demonstrates the power of collaboration in driving business growth. By consolidating digital marketing efforts, they are well-positioned to enhance their presence in the competitive equestrian and pet product markets.
With over a decade of successful partnership behind them, the future looks promising. I’m excited to see how this new chapter unfolds for both Shout Digital and Weatherbeeta as they work together to achieve remarkable outcomes.
