In a landmark move aimed at bridging the digital skills gap in the Philippines, the Digital Marketing Association of the Philippines (DMAP) has partnered with Certified Digital Marketer (CDM) to introduce program certifications at the prestigious Digital Congress (DigiCon) 2024. This initiative marks the first time in its nine-year history that DMAP will offer certifications, underscoring its commitment to advancing digital expertise across various sectors.
Transforming the Digital Landscape
DMAP’s collaboration with CDM comes at a crucial juncture when the demand for proficient digital marketers is soaring. The certifications, available across focused tracks such as ‘From Ecommerce to Digitally Enabled Commerce’, ‘From IMC to Customer-Centric Campaigns’, ‘From Digital Transformation to Business Evolution’, ‘From Data Driven to Insight Driven’, and ‘From I to AI’, empower attendees to deepen their knowledge and validate their skills in key areas of digital marketing.
Enhancing Professional Credentials
Attendees of DigiCon 2024 have the opportunity not only to expand their knowledge but also to earn industry-recognized certifications. This move not only bolsters their professional credentials but also equips them to navigate and lead in the dynamic digital landscape of today.
Addressing the Digital Skills Gap
Alan Fontanilla, co-chair of DigiCon Revolution 2024, emphasizes the critical role of continuous upskilling in today’s digital era. He states, “In a rapidly evolving digital environment, staying ahead is not just an advantage but a necessity. DigiCon 2024 ensures professionals are well-prepared to leverage emerging trends and drive tangible business outcomes.”
Partnering for Success
The collaboration between DMAP and CDM is strategically aligned with addressing the digital skills shortage highlighted in global rankings. Despite the Philippines’ digitally connected population, the IMD’s 2023 World Digital Competitiveness Ranking flagged gaps in knowledge, technology adoption, and future readiness. This partnership aims to uplift the local workforce by providing essential training that aligns with global standards.
Empowering the Future Workforce
Founded in 2008, CDM has been at the forefront of empowering professionals with expert-led digital marketing training and certifications. This partnership with DMAP underscores their joint commitment to preparing the Filipino workforce for the future of work through rigorous and practical educational programs.
Conclusion
As DigiCon 2024 kicks off, it heralds a new era of digital empowerment in the Philippines. By offering targeted certifications and fostering collaboration across industries, DMAP and CDM are paving the way for a digitally savvy workforce capable of driving innovation and economic growth.
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