Alex Cooper is not just a successful podcast host; she’s a savvy entrepreneur who’s built an empire from the ground up. From launching the hit Call Her Daddy podcast to creating her own Unwell Hydration beverage line, Cooper knows what it takes to make it as an entrepreneur. Recently, she shared her candid advice for aspiring business owners, offering up crucial tips that can guide anyone on their entrepreneurial journey.
If you’re looking to build your own business, Alex’s advice can save you years of trial and error. Her straightforward approach is rooted in one simple but powerful idea: trust your gut and focus on what you know best. Let’s dive deeper into how Alex Cooper turned her passion into a thriving career and how her advice can help you succeed.
Trust Your Gut: The Core of Alex Cooper’s Success
As an entrepreneur, one of the most important things Alex learned was to trust her instincts. She didn’t wait for permission or second-guess herself. Instead, she relied on her gut feeling and her deep understanding of her brand.
Alex’s advice for budding entrepreneurs is clear: “Don’t try to appease everyone. Don’t try to do a million things at once.” This statement holds a lot of weight, especially in today’s world of social media where the temptation to chase every new idea can be overwhelming.
Why Focusing on One Thing Is the Key to Success
According to Alex, the key to thriving as an entrepreneur is simple: focus. When she launched Call Her Daddy in 2018, she didn’t get distracted by opportunities that didn’t align with her main goal. She didn’t start side projects or take on random brand deals. Instead, she committed wholeheartedly to her podcast.
She says, “For almost five years, I did nothing but Call Her Daddy, and I just grinded.” The result? A podcast that is now a cultural phenomenon, making millions of dollars and bringing in a dedicated audience.
This single-minded focus is something that every entrepreneur can learn from. By focusing on one idea—and sticking with it—you set yourself up for long-term success. Trying to juggle too many projects or appease too many people can spread you thin and stall your progress.
Building the Call Her Daddy Brand: Patience and Persistence
Let’s take a closer look at how Alex built her brand. When she first launched Call Her Daddy, she didn’t expect instant success. But by sticking to her passion for storytelling, honesty, and being real, she began attracting a loyal following.
Call Her Daddy was acquired by Barstool Sports just one month after its first episode aired. But Alex didn’t stop there. In 2021, she signed a record-breaking $60 million deal with Spotify, turning her podcast into a global platform. And in 2024, Call Her Daddy will be moving to SiriusXM, reportedly for over $100 million.
This success didn’t come overnight. Alex was patient, persistent, and committed to making her podcast the best it could be. The focus was always on delivering high-quality, engaging content for her audience.
Becoming a Successful Entrepreneur: Alex’s Tips for Aspiring Business Owners
If you’re thinking about launching your own business, Alex has a few key tips that could help you on your journey:
- Start with what you know: Whether it’s a podcast, a product, or a service, focus on what you’re passionate about and what you understand best. As Alex puts it, “If you focus on the one thing that you are educated on, and you are essentially a savant in, then just focus on that.”
- Trust your intuition: Entrepreneurship is often a journey into the unknown. Alex advises entrepreneurs to trust their gut when making decisions and avoid second-guessing themselves. “Trust your gut because trying to appease everyone is not going to get you anywhere,” she explains.
- Don’t spread yourself too thin: In the age of social media, there’s constant pressure to chase every new idea. Alex warns against the temptation to do everything. Focus on your core business and don’t get sidetracked.
- Stand out: In a crowded space, it’s crucial to differentiate yourself. As an entrepreneur, you need to make your product, service, or brand stand out from the competition. Alex credits her success to making Call Her Daddy unique and constantly evolving to meet the needs of her audience.
- Grind and be patient: Entrepreneurship isn’t an instant payoff. It takes time, effort, and resilience. “Grind” was a word Alex used to describe her early years in podcasting. If you’re willing to put in the work, the results will follow.
Alex Cooper’s New Venture: The Unwell Hydration Line
In addition to Call Her Daddy, Alex has expanded her entrepreneurial ventures with the launch of Unwell Hydration, a beverage line designed to help people stay hydrated while promoting a healthy lifestyle. The beverage line is part of her larger mission to create products that resonate with her audience’s values and needs.
But how did she approach this new venture? The same way she approached her podcast: by focusing on what she knew. Alex’s experience in the health and wellness space informed her decisions as she created a product that speaks to her audience’s lifestyle.
Her advice to entrepreneurs interested in launching new products? “Stick to what you’re passionate about, and make sure it aligns with your values.” For Alex, Unwell Hydration isn’t just a business—it’s an extension of her brand.
Why Alex’s Entrepreneurial Journey is Inspiring
What makes Alex Cooper’s journey so inspiring is that she didn’t follow a traditional path. She built Call Her Daddy from scratch, trusted her instincts, and stayed committed to one project. By focusing on the core of her business and refusing to be sidetracked by other opportunities, she created a podcast that’s not only successful but transformative in the podcasting world.
Her story proves that success isn’t about doing it all or being everything to everyone. Instead, it’s about finding your passion, trusting your gut, and staying dedicated to your vision.
Conclusion: Trust Your Gut, Focus on One Thing
Alex Cooper’s advice is clear and simple: if you want to succeed as an entrepreneur, trust your gut and stay focused. In a world full of distractions, it’s easy to lose sight of your goals. But by following Alex’s guidance, you can build a brand that resonates with your audience and achieves long-term success.
So, if you’re thinking about launching your own business, remember this: don’t try to appease everyone. Focus on what you know, trust your instincts, and keep grinding until you reach your goals. Your entrepreneurial journey starts with a single step—and staying focused is the key to your success.
Photo credit: People
