BMW Group India Achieves Record Sales Growth: Best Year to Date in 2024
BMW Group India is on the fast track to success with its best-ever year-to-date car sales in 2024. This milestone is significant as it represents a 10% growth in sales from January to September, marking a period of outstanding performance for the luxury automotive giant.
Record Car and Motorcycle Deliveries
In the first three quarters of 2024, BMW Group India has delivered 10,556 cars (including both BMW and MINI brands) and 5,638 motorcycles (BMW Motorrad). Breaking this down:
- BMW Cars Sold: 10,056 units
- MINI Cars Sold: 500 units
This impressive sales figure demonstrates the popularity of BMW and MINI in India and showcases the brand’s commitment to delivering high-quality vehicles.
Leadership Insights
Vikram Pawah, President and CEO of BMW Group India, emphasised the synergy between strategic planning and exceptional customer experience. According to him, the record deliveries this year reflect how the brand is “changing the game” with its long wheelbase product portfolio and a robust push into electric mobility.
Key Models Driving Sales
The success can be attributed to key models like:
- BMW 7 Series Long Wheelbase
- BMW 3 Series Long Wheelbase
- BMW X1
The new BMW 5 Series Long Wheelbase is already showing overwhelming demand, with over 300 units sold and more than 600 units on order.
The Impact of BMW Joy Days
The BMW Joy Days initiative coincided with the festive season, providing a significant boost to sales performance. This event allows customers to explore various models and take advantage of exclusive offers, further driving demand.
Electric Vehicles Taking Charge
In the realm of electric mobility, BMW Group India is leading with its extensive range of electric vehicles (EVs).
- Total EV Deliveries: 725 fully electric BMW and MINI cars delivered in 2024.
- Best-selling BMW EV: BMW i7
Currently, BMW Group India offers six electric cars and two electric scooters, including:
- BMW EVs: i7, i5, i4, iX, iX1
- MINI EV: Countryman Electric
- BMW Motorrad: CE 04 and CE 02
BMW Group India has also crossed the 2,000 EV delivery milestone, solidifying its position in the luxury electric vehicle market. The BMW iX stands out as the most popular luxury EV in India, with over 1,000 units sold.
Building a Robust Electric Ecosystem
One of the distinguishing factors contributing to this success is BMW Group India’s commitment to building a robust electric ecosystem. This includes:
- A vast fast-charging network across 51 cities.
- Complimentary home charger installation.
- Destination Charging services.
- Smart E-Routing for efficient navigation.
These initiatives not only enhance the customer experience but also instill trust in electric mobility services offered by BMW and MINI.
Long Wheelbase Models: A Tailored Approach
BMW India boasts the largest portfolio of long wheelbase models in the luxury segment, tailored specifically to meet the needs of Indian customers. The success of models such as:
- BMW 7 Series
- BMW 5 Series
- BMW 3 Series
is attributed to their enhanced space, comfort, and luxury.
Luxury Class and Sports Activity Vehicles
The BMW Luxury Class vehicles, including the BMW 7 Series, BMW i7, BMW X7, and BMW XM, accounted for 17% of total sales, with the BMW X7 emerging as the highest-selling model. Exclusive editions, such as the BMW X7 Signature, have further heightened the luxury experience.
Interestingly, the sales ratio between sports activity vehicles and sedans remains balanced at around 50:50.
- Sports Activity Vehicles contributed 55% of total sales.
- The BMW X1 led the SAV segment with a 20% share.
- The BMW 3 Series again topped the sedan sales, commanding a 19% share.
Comprehensive Financial Solutions with BMW 360°
Customers also benefit from the 360° finance plan offered by BMW India Financial Services, which provides:
- Attractive low monthly instalments.
- Assured buy-back options.
- Flexible end-of-term choices.
- Opportunities to upgrade to new models.
For the ongoing BMW Joy Days, exclusive finance plans are available with interest rates as low as 7.75% per annum and EMIs starting from just INR 49,999 (valid on select models).
BMW Group India: A Commitment to Excellence
With a focus on the premium segment, BMW Group India encompasses not just cars but also motorcycles and financial services tailored to its discerning clientele. Since its inception in 2007, BMW Group India has developed a solid infrastructure, including:
- A manufacturing plant in Chennai.
- A parts warehouse in Pune.
- A training centre in Gurgaon NCR.
Currently, the group operates over 80 touchpoints across India, continually setting high benchmarks in service quality and customer satisfaction.
The Future: Retail.NEXT
Looking ahead, BMW Group India aims to redefine the retail experience through Retail.NEXT, a new retail concept designed to showcase its commitment to luxury, innovation, and customer satisfaction.
With an investment of INR 365.6 crores, Retail.NEXT will be rolled out across 56 facilities in 33 cities over the next 36 months.
Conclusion
In conclusion, BMW Group India’s record sales growth and innovative approach to electric mobility have positioned the brand as a leader in the luxury automobile market. With a diverse range of models, strategic planning, and an unwavering commitment to customer satisfaction, the future looks bright for BMW in India.
Learn More:
