Welcome to Eye on AI! In this edition, we explore California’s leadership in AI regulation, LinkedIn’s new AI training initiatives, and alarming research on generative AI’s energy consumption.
California Governor Gavin Newsom has a busy desk, stacked with AI bills that could reshape the digital landscape. This week, he signed five new AI regulations, targeting election deepfakes and protecting performers’ digital likenesses. With 38 more bills pending, let’s dive into what these changes mean for the state—and the nation.
California’s AI Regulation Push
Major Bills Signed Into Law
This week, Governor Newsom enacted significant legislation, including:
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AB 2655: This law mandates that large platforms must remove or label misleading election-related content that has been altered or generated digitally. It empowers California residents to report such content and allows candidates and officials to seek court orders against non-compliant platforms.
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AB 2839: Often described as an “emergency measure,” this bill prohibits distributing certain deceptive content within 120 days before and 60 days after an election.
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AB 2355: This legislation requires political ads generated or altered using AI to disclose the involvement of AI.
These laws place responsibility squarely on social media platforms, a first in the U.S., challenging them to tackle misinformation actively.
Protecting Performers’ Rights
In addition to election integrity, California’s recent laws also aim to protect performers in the entertainment industry:
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AB 2602: This law requires contracts to specify the use of AI-generated replicas of a performer’s voice or likeness, ensuring performers have greater control over their digital identities.
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AB 1836: This legislation safeguards the likeness of deceased performers, prohibiting commercial use without estate consent.
These moves are a win for SAG-AFTRA and a significant step towards ensuring performers’ rights in the age of AI.
The Controversy of SB 1047
While Newsom has signed several bills, he’s still deliberating on SB 1047, a comprehensive AI regulation bill aiming to prevent “catastrophic” harms from powerful AI systems. This bill has divided opinions within the AI community and faces opposition from many Silicon Valley stakeholders.
Governor Newsom acknowledged the challenges of balancing regulation with innovation. He emphasised the need for rational regulations that support responsible risk-taking without stifling creativity.
With a deadline looming on September 30, he must decide whether to sign, veto, or let the bill automatically become law.
The Broader Picture of AI Regulation
During a discussion with Salesforce CEO Marc Benioff, Newsom highlighted the federal government’s shortcomings in regulating AI. California’s position as a key hub for AI development makes it a crucial player in this regulatory landscape.
The patchwork of state laws could complicate compliance for businesses and users alike. Hopefully, California’s proactive approach will inspire federal lawmakers to advance stalled AI legislation currently gathering dust in Washington.
Key Takeaways
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California is Setting Standards: With new laws addressing deepfakes and digital rights, California is leading the charge on AI regulation.
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Focus on Election Integrity: The state is taking a stand against misinformation in elections, holding platforms accountable.
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Protecting Digital Identities: Laws like AB 2602 are pivotal for performers, allowing them to retain control over their digital likenesses.
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Balancing Innovation and Regulation: The ongoing debate surrounding SB 1047 illustrates the complexities of crafting effective AI legislation.
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A Call to Action for Federal Regulation: The hope is that California’s efforts prompt Congress to finally take action on comprehensive AI regulations.
As the AI landscape continues to evolve, I encourage you to stay informed and engaged with these important developments.
