Carolyn Chauncey Takes Charge of Cumulus Podcast Network: A New Era for Digital Strategy
Cumulus Media is ushering in a new chapter in its digital strategy by promoting Carolyn Chauncey to Senior Vice President of Marketing and Podcasting. This significant role expansion will see Chauncey at the helm of the Cumulus Podcast Network, driving the company’s podcasting efforts to new heights.
Carolyn Chauncey’s Expanded Role at Cumulus Media
Carolyn Chauncey, a seasoned professional with nearly 30 years of experience in media, has been appointed SVP of Marketing and Podcasting. Her new position marks a pivotal shift in Cumulus Media’s strategy, underscoring the growing importance of digital and podcasting revenue streams within the company.
- Experience and Background:
- Previous Roles: Chauncey has held influential positions at Conde Nast Publications, Time Warner, and VEVO. Since joining Cumulus Media from Townsquare Media in 2016, she has played a crucial role in boosting advertising, creative services, and audience engagement at Westwood One.
- New Responsibilities: As SVP of Marketing and Podcasting, Chauncey will oversee the Cumulus Podcast Network, integrating her extensive experience into the company’s digital strategy.
Cumulus Media’s Shift Towards Digital Revenue
Cumulus Media’s recent Q2 2024 earnings call highlights a robust shift towards digital revenue. The company’s digital income has reached $39.4 million, now accounting for 19% of total revenue, a 5% increase from the previous year. Key highlights include:
- Podcast Revenue Growth: For the fourth consecutive quarter, podcast revenue has shown a steady rise, reflecting the growing consumer and advertiser interest in digital audio content.
- Digital Marketing Services: There has been a 24% increase in digital marketing services, with a notable 25% rise in radio-only customers adopting these services since Q2 2024.
New Promotions within the Podcast Network
Alongside Chauncey’s promotion, Cumulus Media has announced additional leadership changes within the podcast network to strengthen its operations and strategy.
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Jason Soderberg – Vice President of Podcast Operations and Production
Jason Soderberg has been promoted to oversee all production activities and platform relationships. His role will be crucial in managing the day-to-day operations and ensuring the smooth delivery of podcast content across platforms.
- Key Responsibilities:
- Oversee production processes.
- Manage relationships with podcast platforms.
- Report directly to Carolyn Chauncey.
- Key Responsibilities:
-
Megan Devine – Vice President of Podcast Sales Planning and Yield Optimization
Megan Devine steps up to focus on integrating sales strategies with revenue activities. Her role will be pivotal in optimising podcast sales and revenue generation strategies under the guidance of Westwood One President of Sales, Brandon Berman.
- Key Responsibilities:
- Develop sales strategies for podcasts.
- Optimise yield and revenue activities.
- Collaborate with Brandon Berman to align with broader sales goals.
- Key Responsibilities:
Implications for Cumulus Media’s Future
Chauncey’s expanded role and the new promotions within the podcast network signify Cumulus Media’s commitment to leveraging digital and podcasting opportunities. Here’s what to expect:
- Enhanced Podcast Strategy: With Chauncey’s leadership, the Cumulus Podcast Network is poised to enhance its podcast offerings and increase its market share in the rapidly growing podcast industry.
- Streamlined Operations: The new roles for Soderberg and Devine are designed to improve operational efficiency and optimise revenue streams, setting the stage for more dynamic and profitable podcasting initiatives.
- Strengthened Digital Presence: These changes reflect a broader strategy to solidify Cumulus Media’s position as a leading player in digital audio content and marketing services.
Conclusion: A Strategic Move for Cumulus Media
The appointment of Carolyn Chauncey as SVP of Marketing and Podcasting marks a transformative moment for Cumulus Media. By capitalising on her extensive experience and expanding the leadership team within the podcast network, Cumulus Media is strategically positioning itself to lead in the evolving digital landscape. As the company continues to focus on digital growth and podcast revenue, these changes are set to drive significant advancements in its digital strategy.
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