In the heart of Montego Bay, an innovative developer is fighting against urban blight, bringing new hope to neglected areas. Gavin Pearson, CEO of AddVantage Point, is on a mission to rejuvenate Montego Bay’s rundown neighbourhoods, transforming them into modern, livable spaces. His latest project, AddVantage Point Apartments, is just the beginning of a broader vision to revitalise the city’s infrastructure and foster affordable housing in these underserved areas.
The AddVantage Point Apartments: A Bold Step Forward
Gavin Pearson’s company has just completed AddVantage Point Apartments, located at 21 Thompson Street in Montego Bay, St James. The development features four two-bedroom apartments designed for modern living, offering tenants a contemporary lifestyle in the heart of a once-neglected neighbourhood. These apartments include:
- 1.5 bathrooms
- A fully-equipped kitchen
- Double patios
- Laundry facilities and lounge area on the roof for relaxation and entertainment
This ambitious project, which cost nearly $100 million to develop, represents the first phase of Pearson’s broader vision for the city. He’s already acquired an adjacent lot and plans to build a four-storey commercial/residential hybrid complex, which will feature:
- Three levels of commercial space
- Two one-bedroom apartments on the fourth floor
Pearson’s ultimate goal is to offer modern, affordable homeownership options for the people of Montego Bay, but he’s taking things one step at a time.
Building a Better Future for Montego Bay
While Pearson’s development is already underway, it’s only the beginning. The area surrounding AddVantage Point Apartments has long been characterised by abandoned homes and dilapidated buildings. Pearson wants to revitalise the region, bringing new life to the community and encouraging other investors to take a closer look at Montego Bay’s potential.
According to Pearson, Thompson Street is strategically located, offering proximity to shopping, entertainment, healthcare, and commercial spaces. With the neighbourhood’s quiet and peaceful atmosphere, the area is ripe for transformation. Rebuilding this area isn’t just about constructing new apartments; it’s about bringing residents back and reclaiming once-thriving communities. Pearson’s vision is to contribute to the city’s overall growth, revitalising its infrastructure while also enhancing its aesthetic appeal.
From Auto Parts to Real Estate: Pearson’s Diverse Ventures
Pearson, who is also the proprietor of AddVantage Auto Parts, which operates on the ground floor of the new apartments, brings a diverse skill set to his real estate ventures. His self-financed approach has allowed him to keep control of his projects, even as he works to develop multiple properties simultaneously. The AddVantage Auto Parts shop serves as a convenient point for both local customers and apartment residents, making the entire complex a hub for both business and residential life.
By self-financing the project, Pearson ensures that his vision remains authentic and focused on long-term goals rather than short-term profits. As he puts it, the current development represents phase one of his larger plan, which will eventually see more properties developed for affordable housing in neglected areas of Montego Bay.
Short-Term Rentals: A New Way of Living in Montego Bay
In addition to providing modern apartments, Pearson is also offering short-term rentals in the newly completed units. These rentals are designed for working professionals visiting Montego Bay for a month or two. Guests can book a unit for as little as one night, with a US$120 per night fee (plus a US$30 cleaning fee). For longer stays, the price drops to US$1,000 per month, with guests paying a cleaning fee each time they request cleaning services.
For Pearson, the rental profits are vital in funding future developments in Montego Bay. The short-term rental model allows him to generate income quickly while also demonstrating to potential buyers and investors that affordable housing options are not only possible but profitable.
Building for the Future: Pearson’s Expansion Plans
Pearson isn’t stopping with AddVantage Point Apartments. He has plans for further development in the area, including a 15-bedroom apartment complex in the upscale Westgate Hills neighbourhood. By continuing to build in both affordable and premium sectors, Pearson aims to diversify his portfolio and bring new living options to various demographics.
His work is also inspiring others to invest in the region. Local realtors and stakeholders have expressed optimism about the future of Montego Bay’s real estate market, with many welcoming Pearson’s innovative approach to urban development. By building affordable homes and creating commercial spaces in once-declining areas, Pearson is helping transform Montego Bay into a more vibrant, economically diverse city.
Overcoming Challenges and Contributing to Urban Renewal
Urban blight is a significant challenge in many Caribbean cities, including Montego Bay. Abandoned homes, dilapidated buildings, and neglected infrastructure make certain areas unattractive to both potential residents and investors. However, Pearson is proving that urban renewal is possible with the right approach, commitment, and vision.
His focus on affordable housing and modern living spaces is not only addressing the immediate needs of the community but also contributing to the long-term revitalisation of Montego Bay. By transforming rundown neighbourhoods into attractive, functional living spaces, he is setting a new standard for real estate development in the city.
Conclusion: A Brighter Future for Montego Bay
Gavin Pearson’s work is far from finished. His vision for Montego Bay includes much more than just new apartments—it’s about creating a better city for its residents and future generations. By taking phased steps and focusing on affordable housing, urban revitalisation, and economic growth, Pearson is setting the foundation for a brighter future in Montego Bay. His projects are a clear testament to the power of thoughtful, strategic development in revitalising neglected areas and breathing new life into communities that need it most.
Photo credit: Rady Interior
