Are you looking for a new, exciting destination for your next getaway? Look no further than Lethbridge, Alberta. With its stunning landscapes, rich culture, and thriving tourism scene, Lethbridge is quickly becoming one of Canada’s top destinations for visitors. The newly launched “Experience Lethbridge Longer” (ELL) campaign aims to entice tourists to extend their stays and explore all the hidden gems this charming city has to offer.
Whether you’re a nature lover, a foodie, or a sports enthusiast, Lethbridge promises a well-rounded, unforgettable experience. Let’s dive into why you should consider Lethbridge for your next trip and why staying longer could be one of your best travel decisions.
Why You Should Stay Longer in Lethbridge
Lethbridge offers a unique blend of attractions that make it a perfect destination for both short stays and extended visits. The ELL campaign is designed to highlight the best aspects of the city and give visitors a reason to stay longer, explore more, and experience everything this hidden gem has to offer.
1. Unbeatable Nature and Adventure
If you’re a lover of nature, Lethbridge has plenty to offer. From breathtaking national parks to stunning provincial sites, you won’t run out of outdoor activities.
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Waterton Lakes National Park: A UNESCO World Heritage Site, this park offers sweeping views, pristine lakes, and the chance to spot wildlife such as bears, elk, and bighorn sheep.
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Head-Smashed-In Buffalo Jump: Step back in time and learn about the Indigenous peoples of the region. This site tells the story of a time when people hunted buffalo using a dramatic cliff drop-off.
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Writing-on-Stone Provincial Park: Explore ancient rock carvings and Indigenous art at this park, one of Canada’s most significant archaeological sites.
These awe-inspiring locations are just the beginning. The ELL campaign offers visitors the chance to take part in special day trips to these sites and more, ensuring you make the most of your time in Lethbridge.
2. A Thriving Arts and Culture Scene
Lethbridge is not just about outdoor adventures. It’s also a cultural hub that boasts a vibrant arts scene. The Nikka Yuko Japanese Gardens offers visitors a peaceful retreat and a glimpse into Japanese culture, making it a must-see when you visit.
Additionally, you can enjoy live music and entertainment at venues like the VisitLethbridge.com Arena, where exciting events like concerts from Jon Pardi and Darius Rucker are hosted regularly. The ELL campaign promotes concert packages, including complimentary tickets to these shows, so you can enjoy some of the best musical performances in the region.
3. An Array of Local Experiences and Unique Deals
What makes Lethbridge stand out is its array of local experiences designed to make your stay unique and memorable.
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Wine Crafting at Wine Brew & You: Ever wanted to make your own wine? Lethbridge offers this hands-on experience, allowing you to create a bottle of wine as a keepsake from your trip.
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Golfing at Paradise Canyon Golf Resort: For those who love a good round of golf, Lethbridge’s Paradise Canyon Golf Resort is the place to be. With the Golf and Stay package, you can receive up to four complimentary green fees and enjoy a relaxing stay at nearby accommodations.
The ELL campaign also offers various stay packages that are designed to enhance your stay, whether you’re looking for adventure, relaxation, or both.
4. A Strong Sports Culture
If you’re into sports, Lethbridge should be on your radar. The city hosts a variety of sports events throughout the year, including major tournaments like the Men’s Amateur Golf Championship. In 2024, the Lethbridge Sport Council reported that sporting events generated over $18 million in economic activity for the city, underscoring the city’s commitment to hosting top-tier events.
Whether you’re a spectator or a participant, Lethbridge’s sports scene is buzzing with excitement.
Special Stay Packages: Maximize Your Lethbridge Experience
To make your stay even more rewarding, the ELL campaign offers several special stay packages that cater to different interests.
Golf and Stay Package
If you’re an avid golfer, you’ll love the opportunity to stay and play at the renowned Paradise Canyon Golf Resort. Book the package and enjoy complimentary green fees and a gift card to enhance your experience.
Concert Packages
Want to experience the best of Lethbridge’s music scene? With the Concert Package, you can get complimentary tickets to performances by country music legends Jon Pardi and Darius Rucker at the VisitLethbridge.com Arena.
Experience Packages
For those seeking unique, local experiences, the Experience Packages offer deals on activities like wine crafting at Wine Brew & You, a local business that allows you to create your own custom wine. These deals help you dive deeper into what makes Lethbridge so special.
The Impact of Lethbridge’s Tourism Boom
It’s clear that Lethbridge’s tourism industry is booming. According to the Alberta Hotel and Lodging Association, hotel occupancy in the city increased by a whopping 8.6% in 2024. This surge is part of a larger trend of Canadians choosing domestic travel over international trips, a result of factors like the trade conflict with the U.S.
In fact, Airbnb has labelled Lethbridge as one of Canada’s top trending domestic destinations. With major events and growing tourism infrastructure, the city’s tourism future looks incredibly bright, especially in 2025, which is expected to be a banner year for major events.
Why Choose Lethbridge for Your Next Getaway?
Lethbridge is rapidly becoming a must-visit destination, especially with the launch of the Experience Lethbridge Longer campaign. Whether you’re seeking outdoor adventures, local experiences, or an arts and culture retreat, there’s something for everyone.
If you’re planning a trip to Canada, Lethbridge should definitely be on your radar. The city’s welcoming atmosphere, rich culture, and diverse offerings will make your stay unforgettable. Don’t just visit—experience it longer.
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Photo credit: Lethbridge News Now
