In today’s digital world, effective marketing is crucial for arts, culture, learning, and heritage sectors to reach a wider audience. Powys County Council is offering a fantastic opportunity to help individuals and organisations within these sectors level up their marketing game. Through a series of free digital marketing training sessions, Powys aims to empower creative professionals to advertise events and engage with the local community more effectively.
Whether you’re a local artist, a museum curator, a heritage project manager, or part of an arts organisation, these sessions are designed to help you understand how to leverage digital marketing tools and strategies. In particular, these sessions are aligned with the launch of the new What’s On platform on the StoriPowys website – a site dedicated to showcasing the vibrant arts, culture, and creative scene in Powys. Here’s everything you need to know about the training sessions and how they can benefit you.
Why Powys County Council is Supporting Arts and Culture with Digital Marketing Training
Powys County Council’s commitment to digital marketing for the arts sector comes at a crucial time. The advent of the What’s On platform on the StoriPowys website presents an exciting opportunity to promote events and connect with a broader audience.
Councillor Richard Church, Cabinet Member for a Safer Powys, expressed that the digital marketing workshops and the platform itself will empower everyone in the arts and culture sector to make the most of modern tools and techniques to promote their events. He said, “Free digital marketing training will empower everyone working in arts and culture in Powys to effectively promote their events, while the What’s On calendar will help arts organisations to showcase their events and connect with the local community.”
The upcoming training workshops are focused on helping you understand the mechanics of digital marketing – from developing a content strategy to optimising for search engines. These skills are essential in today’s competitive market, where the ability to create engaging content and drive traffic to your website or event page can make all the difference.
What You Will Learn in Powys Digital Marketing Training
The training sessions are designed to cover key areas of digital marketing. Attendees will get an introduction to topics that will help you refine your approach and make better use of online platforms to showcase your arts and cultural projects. Here’s what you can expect:
1. Content Strategy
- Creating engaging content that speaks to your audience
- Building a content calendar to plan your posts effectively
- How to use different types of content (blog posts, social media, videos) to tell your story
- Storytelling techniques for better engagement
2. Writing for the Web
- How to write clear, concise, and effective copy for your website, social media, and emails
- Crafting compelling headlines to grab attention
- Optimising your content for better readability
3. Search Engine Optimisation (SEO)
- Optimising your website so it ranks higher on search engines
- The basics of SEO: keywords, backlinks, and meta descriptions
- Understanding Google Analytics to track the success of your campaigns
4. Social Media Marketing
- Choosing the right social media platforms for your audience
- How to create posts that drive engagement
- Running paid ads on social platforms to promote your events
- Using hashtags to increase visibility
5. The New What’s On Platform
- How to use the What’s On platform to feature your events
- Submitting your events to be included in the calendar
- Connecting with other arts organisations and audiences through the platform
In-Person and Virtual Sessions: Choose What Works for You
Understanding that everyone’s schedule and location may vary, Powys County Council is offering flexible options for attending the training. You can either participate in in-person sessions or join the virtual workshops.
In-Person Sessions:
These sessions will be held across various locations in Powys, so you can pick the one that is most convenient for you. Locations include:
- Mid Wales Arts, Caersws: Wednesday, November 20, 10am – 4:30pm
- The Globe, Hay-on-Wye: Wednesday, December 4, 10am – 4:30pm
- The Lost Arc, Rhayader: Friday, December 13, 10am – 4:30pm
Virtual Sessions:
For those who prefer attending from the comfort of their own home, Powys is offering online sessions:
- Wednesday, November 27: 10am – 12pm
- Thursday, November 28: 2pm – 4pm
- Thursday, December 5: 2pm – 4pm
- Thursday, December 12: 2pm – 4pm
These virtual sessions will offer the same high-quality content and insights, and you can engage directly with the trainers during Q&A sessions.
Register Early – Limited Spots Available
Each session has limited spots, so it’s important to register in advance. Registration will close one day before each event, so make sure you secure your spot early. These workshops are free to attend, but spaces are filling up fast. Don’t miss out on this incredible opportunity to boost your digital marketing skills and connect with others in the arts and culture sector.
How Digital Marketing Will Transform Arts and Culture in Powys
By empowering individuals and organisations in the arts and culture sector with digital marketing tools, Powys County Council is helping to foster a more vibrant and connected community. The What’s On platform will allow organisations to reach a wider audience, while the workshops will ensure they have the skills to make their events stand out online.
With these free sessions, creatives can tap into the power of the internet to expand their reach, increase engagement, and drive footfall to events. Whether you’re looking to boost attendance at your local gallery exhibition, advertise an outdoor theatre performance, or promote a community heritage project, these sessions will help you get your message out there effectively.
Conclusion: Don’t Miss Out on Free Training to Boost Your Event Promotion
The free digital marketing training sessions offered by Powys County Council are an excellent opportunity for those in the arts, culture, learning, and heritage sectors to refine their online presence and learn how to effectively promote their events. By understanding the importance of content strategy, social media, and SEO, you’ll be able to maximise your impact and connect with a wider audience.
Whether you choose to attend in person or virtually, these sessions are designed to provide you with practical skills that can be implemented immediately. Don’t miss out – register today and get ready to transform the way you market your events in the digital age.
Relevant Links for Further Reading:
- Powys County Council
- StoriPowys Website
- What’s On Platform
- Search Engine Optimisation (SEO) Basics
- Digital Marketing Tips for Small Businesses
