Are you a small business in Bartholomew County looking to sharpen your digital marketing skills? Here’s an exciting opportunity! The Columbus Area Visitors Center is offering a free, online digital marketing training program designed specifically for local businesses. This initiative is aimed at helping you attract more customers, boost online visibility, and ultimately grow your business.
What’s This Free Digital Marketing Training About?
The Columbus Area Visitors Center has partnered with TwoSix Digital to provide a series of free online training sessions for local businesses. These sessions will cover a range of essential digital marketing skills, including the latest trends, practical applications, and hands-on tutorials.
The goal is clear: to help local businesses—like tourist attractions, hotels, and restaurants—improve their digital marketing strategies and contribute to making Bartholomew County a more attractive destination for tourists.
Why is the Visitors Center Offering This Training?
Why offer free training? Because the Columbus Area Visitors Center recognises the crucial role that local businesses play in enhancing the vibrancy and appeal of the county. As Misty Weisensteiner, the Executive Director, puts it, “Local businesses directly impact the vibrancy and appeal of our destination.”
By empowering local businesses with the right digital marketing tools, the center hopes to boost their online presence and attract more visitors to the area.
Who is Leading the Training?
The online sessions will be led by TwoSix Digital, a leading agency known for its expertise in digital marketing for tourism and destination marketing organisations. The training will be hands-on, practical, and tailored to meet the needs of businesses in the tourism sector.
Expect to learn:
- Latest Digital Marketing Trends: Stay updated on what’s working right now.
- Practical Applications: Learn how to apply these trends to your business.
- Hands-on Tutorials: Get step-by-step guidance on how to implement effective marketing tactics.
Why Should You Attend This Free Training?
If you’re still wondering whether this training is for you, let’s break down the benefits:
- Stay Ahead of the Curve: Digital marketing is constantly evolving. This training will keep you up-to-date with the latest trends and techniques.
- Tailored for Local Businesses: Unlike generic courses, this program is specifically designed for businesses in Bartholomew County, making it highly relevant to your needs.
- No Cost Involved: The Columbus Area Visitors Center is covering all costs, so you get access to premium training for free.
- Hands-On Learning: The training includes practical, step-by-step tutorials to help you apply what you learn immediately.
- Expert Guidance: With TwoSix Digital leading the training, you’re learning from some of the best in the industry.
What to Expect in the First Training Session?
The first training session, scheduled for September 16th, will focus on “Must-Do Marketing Tactics for Small Businesses.” You’ll learn:
- Essential Marketing Strategies: Discover the key tactics that every small business should be using.
- Social Media Mastery: Learn how to make the most of social media platforms to engage your audience and drive traffic.
- SEO Basics: Understand how to optimise your website to rank higher in search engines.
- Content Marketing: Learn how to create compelling content that attracts and retains customers.
How Can You Register?
Registration is simple and open to all businesses in the area. Just visit the Columbus Area Visitors Center website here to sign up for the first session.
Spaces are limited, so don’t wait—secure your spot today!
Real Stories: How Digital Marketing Transformed Local Businesses
To give you an idea of what’s possible, let’s look at a few examples:
- A local restaurant in Bartholomew County doubled its online reservations by implementing simple SEO tactics learned in a similar training session.
- A bed-and-breakfast owner revamped their social media strategy and saw a 40% increase in direct bookings within three months.
- A boutique shop learned to utilise Google Ads effectively, driving more foot traffic to their store.
These are just a few examples of what you can achieve with the right digital marketing skills.
Why Digital Marketing is Essential for Local Businesses
In today’s digital age, having a strong online presence is no longer optional; it’s essential. Here’s why:
- Reach a Wider Audience: Digital marketing allows you to reach potential customers beyond your immediate locality.
- Cost-Effective: Compared to traditional advertising methods, digital marketing is often more cost-effective, offering a better return on investment.
- Measurable Results: Digital marketing offers tools to measure your efforts, so you can see what works and what doesn’t.
- Builds Customer Relationships: Through social media and email marketing, you can build stronger relationships with your customers.
Final Thoughts: Don’t Miss Out on This Opportunity
The Columbus Area Visitors Center is offering an incredible opportunity for local businesses to enhance their digital marketing skills—for free! Don’t miss out on the chance to learn from experts, connect with other local businesses, and take your business to the next level.
Remember, the first session starts on September 16th. Register now to secure your spot and start mastering the digital marketing tactics that will help your business thrive.
