Jeremy Carlson’s journey from a roadside stand to securing a $200,000 investment from Barbara Corcoran on Shark Tank is a tale of innovation, perseverance, and entrepreneurial spirit. The founder and CEO of Crispy Cones has turned a simple street treat into a booming franchise with ambitious plans for future growth.
The Birth of Crispy Cones: From Czech Inspiration to American Dream
The story of Crispy Cones began with a serendipitous encounter during a mission trip to the Czech Republic. There, Jeremy Carlson discovered Trdelník, a traditional pastry filled with ice cream, fruits, and spreads. Fascinated by this unique treat, Carlson envisioned bringing it to the United States.
Key Milestones in Crispy Cones’ Early Days:
- Initial Experimentation: While studying at Brigham Young University, Carlson spent countless nights perfecting his recipe in his aunt’s kitchen.
- Roadside Startup: In 2018, Carlson launched Crispy Cones from a canopy tent on the side of the road, offering grilled dough cones stuffed with fresh ingredients.
Carlson’s dedication paid off as he transformed his initial setup into a more sophisticated operation by designing a custom trailer, which marked a significant turning point for the business.
Scaling Up: Overcoming Challenges and Growing the Brand
As Crispy Cones grew, Carlson faced the challenge of expanding without falling into debt. He and his wife, Kaitlyn, bootstrapped their venture, opening two small storefronts in their first year of marriage. Despite juggling multiple jobs and operating on a tight budget, they managed to keep the business afloat.
Expansion Highlights:
- First Storefronts: The first locations in Logan, Utah, and Rexburg, Idaho, were pivotal for gaining traction.
- Innovative Growth: The introduction of gourmet soft serve ice cream into their dough cones further enhanced their appeal.
Their commitment to growth and innovation set the stage for Crispy Cones’ next big opportunity.
The Shark Tank Experience: Facing the Judges and Securing Investment
Inspired by an episode of Shark Tank, the Carlsons decided to pitch their business to the show’s investors. The experience of standing before prominent figures like Barbara Corcoran was nerve-wracking yet transformative.
Key Takeaways from the Shark Tank Appearance:
- Preparation and Nerves: Despite thorough preparation, Carlson described the pitch as “the scariest thing” he had ever done.
- Barbara Corcoran’s Investment: Corcoran saw potential in Crispy Cones and offered $200,000 for 20% equity, providing both funding and invaluable mentorship.
The deal, finalised in January 2023, was a milestone for Crispy Cones, marking its first major fundraising success.
The Impact of Corcoran’s Investment: Growth and Franchising
Barbara Corcoran’s investment went beyond financial support. Her expertise and connections have been instrumental in Crispy Cones’ continued success.
Recent Achievements and Future Plans:
- Expansion: Crispy Cones has opened new locations in Provo, Utah; Chandler, Arizona; Tempe, Arizona; and Orlando, Florida.
- Franchising Strategy: The company has sold 54 new franchise locations this year and plans to open 100 more by 2025. Carlson believes in a simplified franchising model, making it easier for franchisees to replicate the business.
Carlson’s approach to franchising emphasises simplicity and replicability, making it an attractive option for potential franchisees.
Advice for Aspiring Entrepreneurs: Perseverance and Innovation
Carlson’s journey highlights the importance of perseverance and adaptability in entrepreneurship. Here are some key lessons for those starting their own businesses:
- Value Every Dollar: Carlson’s experience taught him to stretch every dollar and appreciate the value of money, a crucial lesson for all entrepreneurs.
- Overcome Loneliness: Entrepreneurship can be a lonely path, but overcoming hardships is a valuable trait for long-term success.
- Embrace Innovation: Continual innovation and adaptation are essential for growth and staying ahead in competitive markets.
Conclusion: Crispy Cones’ Recipe for Success
Crispy Cones’ remarkable transformation from a roadside stand to a thriving franchise is a testament to Jeremy Carlson’s vision, hard work, and strategic thinking. With the backing of Barbara Corcoran and a clear path for future growth, Crispy Cones is set to continue its sweet success.
Carlson’s story serves as an inspiring example for aspiring entrepreneurs, demonstrating that with determination and the right support, it’s possible to turn a simple idea into a thriving business.
