Effective communication is the bedrock of University of Illinois Extension’s ability to share the latest research and best practices with Illinois residents. To support its mission of enhancing lives and livelihoods throughout the state, Extension is leveraging new tools, channels, and expert staff in its communications strategy.
Recently, Illinois Extension has expanded its marketing and communications team with several new hires at both state and regional levels. These strategic investments aim to elevate the quality and efficiency of communications efforts across the state.
Strengthening State-Level Marketing and Communications
At the heart of Illinois Extension’s state marketing and communications expansion is the addition of Sara Olson as Project Manager. Starting in July, Olson brings nearly 20 years of experience to the role, having previously worked at the University of Illinois’ Prairie Research Institute and Carle Health.
Key Responsibilities for Olson:
- Oversee 1,000+ Projects Annually: Managing a diverse array of tasks, including content creation, social media management, graphic design, and digital media.
- Focus on Six Program Areas: Addressing needs in community development, family sciences, and more.
- Enhance Strategic Planning: Supporting efforts related to civil rights compliance, government relations, and administrative needs.
Olson takes over from Liz Smith, who has been promoted to Senior Manager for Digital Marketing. Smith’s previous role involved media communications and content development across various Extension program teams. Her promotion reflects her contributions to refining processes and expanding digital accessibility knowledge within the team.
Regional Marketing and Communications Excellence
Illinois Extension’s network spans 102 counties, organised into 27 units across three regions. Each region has recently welcomed new Media Communications Coordinators to tailor communication strategies to regional needs.
Regional Hires Include:
- Region 1 (Northern Illinois): Yukta Sinha, with a Master of Arts from Dartmouth College, brings experience in urban housing, healthcare, energy, and farming applications.
- Region 2 (Western Illinois): Amy Zepp, a University of Illinois Springfield graduate with over 10 years of experience in special events and marketing, previously served as Extension 4-H staffer in Sangamon County.
- Region 3 (Eastern/Southern Illinois): Heather Willis, an award-winning Extension staff member, has been promoted from her previous role in the communications for Franklin, Jackson, Perry, Randolph, and Williamson counties.
Each coordinator’s role involves developing communication strategies, managing projects, and addressing specific regional challenges.
How These Investments Enhance Illinois Extension’s Mission
Illinois Extension’s mission is to extend knowledge and build partnerships to support individuals, communities, and environments across the state. Here’s how the new communications investments support this mission:
- Improved Efficiency: With dedicated staff managing thousands of projects and tasks, Extension can streamline its processes and enhance its outreach efforts.
- Enhanced Effectiveness: New team members bring fresh perspectives and specialised skills to tackle regional communication challenges.
- Greater Excellence: By focusing on strategic planning and digital innovation, Extension aims to deliver higher-quality content and support across its six program areas.
About University of Illinois Extension
University of Illinois Extension is a key outreach arm of the University of Illinois Urbana-Champaign and the College of Agricultural, Consumer and Environmental Sciences. It operates across all 102 Illinois counties through a network of 27 multi-county units and over 700 staff members.
Extension’s Strategic Priorities Include:
- Community and Economy: Supporting local development and economic growth.
- Environment and Agriculture: Promoting sustainable practices and advancements in agriculture.
- Health and Workforce Excellence: Enhancing health outcomes and workforce skills.
- Technology and Discovery: Leveraging new technologies and fostering innovation.
Extension’s Six Program Areas:
- 4-H Youth Development
- Agriculture and Agribusiness
- Community and Economic Development
- Family and Consumer Science
- Integrated Health Disparities
- Natural Resources, Environment, and Energy
Why It Matters
Investing in communications strengthens Illinois Extension’s ability to fulfil its mission. By enhancing its marketing and communications efforts, Extension can more effectively reach and engage with communities throughout Illinois.
These efforts ensure that research, knowledge, and best practices are shared widely and effectively, leading to better outcomes for individuals and communities alike.
Stay Connected with Illinois Extension
For more updates and information about Illinois Extension’s programs and initiatives, visit their official website or follow them on social media. Here’s how you can stay connected:
- Website: University of Illinois Extension
- Social Media: Follow Illinois Extension on Facebook, Twitter, and Instagram
