Infinite Reality Expands Leadership Team to Drive Marketing and Product Innovation
Infinite Reality (iR) has announced a significant expansion of its executive leadership team, aiming to bolster its marketing and product development efforts. This strategic move is designed to elevate iR’s brand presence and accelerate product innovation in the rapidly evolving digital media and e-commerce landscape.
New Leadership Appointments at Infinite Reality
iR is welcoming three prominent industry leaders to its executive team:
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Tiffany Spatafore: Joining as VP of Brand and Entertainment Marketing, Tiffany brings a wealth of experience from Fortune 500 companies and global agencies. Previously, she was Senior Director of Global Marketing and Brand Strategy at Headspace, where she drove brand visibility and consumer engagement. At iR, Tiffany will focus on amplifying the company’s brand presence across its global portfolio, including the Drone Racing League (DRL), Thunder Studios, and TalentX.
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Irené Waldman: Appointed as VP of Product Marketing, Irené has over 20 years of expertise in customer acquisition and product marketing. She has held senior roles at Meta, Visa, and Envestnet | Yodlee. At iR, Irené will lead efforts to enhance customer acquisition and retention for iR’s SaaS products, including the innovative iR Studio. Her role will involve driving awareness and qualified leads while supporting global client objectives.
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Nima Zeighami: As VP of Product, Nima will oversee product management for the iR Engine, a cutting-edge 3D game engine. With a background in immersive consumer technology and AI, Nima’s previous achievements include launching award-winning hardware at Leia and managing the Wonderscope app at Within. At iR, he will streamline product development and foster a culture of innovation.
Strategic Goals and Vision
John Acunto, co-founder and CEO of Infinite Reality, highlighted the importance of these new appointments:
- Expanding Horizons: “Nima, Tiffany, and Irené bring deep domain expertise and a shared passion for our vision,” Acunto said. The goal is to push the boundaries of virtual worlds and create extraordinary experiences for customers.
- Innovative Leadership: The new executives are expected to drive forward iR’s mission to harness the power of immersive media and technology.
Supporting Cast: New Additions to iR’s Team
In addition to the new executive hires, iR is also bringing on board:
- David Rosove: As Director of Marketing and Fan Engagement for DRL, David will leverage his decade-long experience with brands like Netflix and Amazon Sports to drive full-funnel campaigns.
- Michael Quiroz: Joining as Director of Integrated Marketing, Michael is an award-winning marketer known for his work with Super League and brands like Samsung and Netflix.
Why Infinite Reality’s Leadership Expansion Matters
Infinite Reality is set to benefit significantly from these new hires:
- Enhanced Brand Visibility: With Tiffany Spatafore leading brand and entertainment marketing, iR is poised to increase its global visibility and market presence.
- Optimised Product Marketing: Irené Waldman’s focus on product marketing will boost customer acquisition and retention, particularly for the iR Studio and other SaaS offerings.
- Advanced Product Management: Nima Zeighami’s expertise in immersive technology will streamline the development of iR Engine and other products, driving innovation and efficiency.
About Infinite Reality
Infinite Reality (iR) is at the forefront of digital media and e-commerce innovation, leveraging artificial intelligence (AI), spatial computing, and extended reality (XR) technologies. iR’s virtual worlds empower brands and creators to manage content distribution, audience engagement, and monetisation while retaining ownership of their data.
Key Brands and Technologies:
- iR Engine: The world’s most advanced 3D engine, designed for scalable, immersive experiences.
- Landvault: Specialises in immersive technology and digital twins for major clients.
- Drone Racing League (DRL): Premier professional drone racing property.
- Thunder Studios: XR production facility.
- TalentX: Creator talent management firm.
- Fearless Media: Digital marketing agency.
The company is supported by prominent investors, including RSE Ventures, Liberty Media, and NBA player Rudy Gobert.
Conclusion
Infinite Reality’s expansion of its executive team with experts like Tiffany Spatafore, Irené Waldman, and Nima Zeighami marks a pivotal step in enhancing its marketing strategies and product innovations. This strategic move aims to drive the company’s vision forward, delivering groundbreaking experiences and products in the digital media and e-commerce sectors.
Stay tuned for more updates on how these new leaders will shape the future of Infinite Reality.
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