MediaLink, the renowned management consulting firm, has made a strategic move by appointing Emma Mondolino as Executive Vice President (EVP), Head of Marketing. This newly created role marks a significant shift for the company, aimed at bolstering its marketing function and enhancing its market presence. Let’s dive into what this appointment means for MediaLink and how Mondolino’s background positions her as a key player in this transformation.
Emma Mondolino: A New Era for MediaLink’s Marketing
Emma Mondolino steps into the role of EVP, Head of Marketing at MediaLink with an impressive track record. Based in New York, Mondolino will report directly to Chief Business Officer Martin Rothman. Her primary mission is to establish and oversee an in-house marketing function that will drive MediaLink’s marketing strategies and amplify its industry expertise.
Why MediaLink Created This New Role
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Expanded Scope and Complexity: MediaLink’s business has evolved significantly over recent years. The scope of its work with the C-suite and its senior client base has grown, necessitating a more sophisticated marketing approach.
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Enhanced Storytelling: The firm aims to tell richer, more targeted stories to its diverse audience, which includes brands, media and technology companies, investors, and retailers. This requires a nuanced marketing strategy that Mondolino is set to develop.
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Market Positioning: As MediaLink continues to expand its offerings, including marketing transformation and data solutions, having a dedicated EVP for marketing will help articulate the value of these complex services.
Mondolino’s Impressive Background
Emma Mondolino brings a wealth of experience to MediaLink. Prior to joining, she was the Head of Nextdoor Create, Nextdoor’s business marketing and brand strategy team. Her previous roles at Twitter and Pinterest involved building brand strategies and marketing campaigns during periods of rapid growth.
Key Achievements and Skills
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Award-Winning Campaigns: Mondolino’s strategic campaign work has been recognised with accolades, such as being honoured among AdExchanger’s 2023 Top Women in Adtech.
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Bridging B2B and B2C: Her expertise in connecting B2B and B2C marketing will be crucial for MediaLink’s diverse client base, spanning various executive roles and industries.
Mondolino’s Vision for MediaLink
In her new role, Mondolino plans to focus on several key areas:
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Building Awareness: She aims to enhance awareness of MediaLink’s advisory offerings, which include marketing transformation, retail media advisory, growth strategy, and more.
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Creating Effective Campaigns: Her goal is to develop tools and campaigns that will empower MediaLink’s advisory teams and better communicate how the firm can address clients’ challenges.
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Collaboration with UTA: Mondolino is also excited about bridging work streams with United Talent Agency (UTA) as MediaLink and UTA increasingly collaborate.
The Strategic Importance of Marketing in Consulting
For management consulting firms like MediaLink, effective marketing is crucial for several reasons:
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Complex Offerings: Consulting firms offer multifaceted services that require clear and compelling communication to clients.
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Competitive Landscape: In a competitive market, differentiating oneself through targeted marketing can be a game-changer.
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Client Engagement: Engaging clients with insightful and relevant content helps build relationships and trust, which is vital for long-term success.
Challenges and Opportunities
Mondolino’s role will not be without challenges. The task of transforming MediaLink’s marketing function to better reflect its expanded services and market presence will require navigating:
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Internal Alignment: Ensuring that marketing strategies align with the firm’s overall business objectives.
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Client Expectations: Meeting the evolving expectations of MediaLink’s diverse client base.
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Market Dynamics: Adapting to the shifting dynamics of the consulting and marketing industries.
Conclusion
Emma Mondolino’s appointment as EVP, Head of Marketing at MediaLink represents a significant strategic move for the company. With her extensive experience and proven track record in building successful marketing teams and campaigns, Mondolino is well-positioned to elevate MediaLink’s marketing function. Her work will be pivotal in enhancing the firm’s market presence and communicating the value of its complex advisory services.
Relevant Links for Further Reading:
- Management Consulting Firms
- Marketing Transformation
- AdExchanger’s Top Women in Adtech
- Business Marketing Strategies
- Nextdoor Business Marketing
