Michael Engleman, the Chief Marketing Officer (CMO) of Paramount+ Domestic and Showtime, has announced his departure from the company just over a year after his promotion. This move comes amid significant consolidation at Paramount, which recently agreed to merge with Skydance. Engleman’s decision aligns with the company’s efforts to streamline operations and eliminate redundancies across various departments, including marketing.
Why Michael Engleman is Leaving Paramount+
Sources close to the situation have informed Variety that Michael Engleman‘s exit was a personal choice driven by the ongoing consolidation at Paramount. The recent merger with Skydance has prompted a reevaluation of roles and responsibilities, leading to the decision not to replace Engleman. Instead, his duties will be redistributed among other executives within the company. Although specific details regarding these transitions have not been disclosed, it is clear that Paramount is moving towards a more integrated and efficient operational model.
Engleman’s Remarkable Journey at Paramount
In May 2023, Michael Engleman was promoted to CMO of Paramount+ Domestic and Showtime. His role encompassed overseeing consumer marketing, strategy, partnerships, lifecycle marketing, customer care, and the creative execution of all U.S. campaigns. This promotion was a strategic move ahead of Showtime’s integration into Paramount+ across both linear and streaming platforms, culminating in the rebranding of the pay-TV channel to “Paramount+ With Showtime.”
Prior to this promotion, Engleman served as the CMO and global brand director for Showtime. His career trajectory also includes his tenure as the chief marketing officer for TBS and TNT. Engleman’s extensive experience in the industry and his innovative approach to marketing have significantly contributed to the success of numerous campaigns and brand initiatives.
Engleman’s Parting Message to Paramount Employees
In a heartfelt email to Paramount employees, Michael Engleman expressed his gratitude and reflected on his time with the company. He described his tenure as both an honour and a privilege, highlighting the creativity and excellence of his colleagues.
“In notes like this, often we describe our time together as an honour and privilege,” Engleman wrote. “And in this case, it’s truly been just that. Serving as the CMO to both Paramount+ Domestic and Showtime has been the honour. The privilege, however, has been working alongside you, with all your boundless imagination and creativity, and your inspiring capacity for excellence.”
Engleman’s Legacy at Paramount
During his time at Paramount, Michael Engleman spearheaded numerous successful campaigns. His leadership was instrumental in launching new hit titles like “Yellowjackets” and “The Chi,” as well as in creating streaming juggernauts out of events such as Super Bowl LVIII and the Champions League. Engleman’s innovative strategies and his ability to inspire his team played a crucial role in breaking subscription records with reimaginations like “Dexter,” “Halo,” and “Frasier.”
A Career Spanning Three Chapters
For Michael Engleman, this departure marks the end of his third chapter at Paramount. He began his career at MTV, a place that he says keeps drawing him back. Despite the ever-changing nature of the media and entertainment industry, Engleman noted that Paramount has always been a place that encourages visionaries to take smart risks and do incredible things.
“While many things in this white-water-raft-ride of a business have changed, there’s one very important thing that has remained a constant. Paramount is a place that encourages visionaries to take smart risks and do incredible things,” Engleman wrote.
What’s Next for Paramount+ and Showtime?
With Michael Engleman‘s departure, Paramount will be redistributing his responsibilities among other executives. This decision is part of a broader strategy to eliminate redundancies and streamline operations following the merger with Skydance. While the specifics of these transitions are still under wraps, the move indicates a shift towards a more integrated marketing approach within the company.
Relatable Stories and Examples
Imagine being part of a dynamic team launching a highly anticipated show. Under Michael Engleman’s leadership, the marketing team at Paramount successfully introduced “Yellowjackets” to the world. The show quickly became a hit, thanks in large part to the innovative marketing strategies and the team’s ability to connect with audiences on a personal level. Engleman’s departure leaves a legacy of creativity and excellence that will continue to inspire the team as they navigate the changing landscape of media and entertainment.
Addressing Real Audience Questions
You might be wondering, what does this mean for the future of Paramount+ and Showtime? The company is committed to maintaining the high standards set by Michael Engleman. By redistributing his responsibilities among other capable executives, Paramount aims to ensure a seamless transition and continue delivering exceptional content and marketing campaigns.
Simplifying Language for Broader Accessibility
At its core, Paramount+ and Showtime are about bringing engaging and entertaining content to audiences worldwide. By focusing on simplification and accessibility, the company ensures that everyone can enjoy their favourite shows and movies without barriers. This commitment to inclusivity and excellence is a testament to the vision and leadership of executives like Michael Engleman.
Conclusion: The Impact of Michael Engleman’s Departure
As Michael Engleman prepares to leave Paramount, his impact on the company is undeniable. His leadership, creativity, and innovative approach to marketing have left a lasting legacy that will continue to influence the company’s strategies and successes. While his departure marks the end of an era, it also signals the beginning of new opportunities for growth and innovation at Paramount+ and Showtime.
