RUA GOLD Announces Key Marketing Contract Updates: New Deals and Amendments
RUA GOLD, a rising player in the gold mining industry, has made significant updates to its marketing strategies. The company has amended two existing marketing contracts and secured a new agreement, reflecting its commitment to enhancing its market presence. Here’s a detailed look at the latest developments in RUA GOLD’s marketing efforts.
Amendment to Marketing Contract with MMG Market Medium GmbH & Co. KG
In line with its strategy to optimise marketing expenditures, RUA GOLD has amended its marketing agreement with MMG Market Medium GmbH & Co. KG. Originally announced on February 27, 2024, this engagement was intended to bolster RUA GOLD’s visibility in the European market.
Details of the MMG Amending Agreement:
- Reduced Budget: The marketing budget allocated to MMG has been adjusted from C$700,000 to €400,000 (approximately C$600,000).
- Revised Service Fee: MMG’s service fee has been revised from C$115,500 to €66,000 (about C$100,000). This fee now represents 16.5% of the revised marketing budget.
- Credit Adjustment: The difference between the initial and revised service fees will be credited to the marketing budget, enhancing the overall value of the contract.
- Cash Advance: In addition to the revised service fee, RUA GOLD has provided a cash advance of €100,000, which will be applied towards the new budget.
MMG, based in Germany and led by CEO Christina Hammer, specialises in online marketing and investor relations services across Europe. Notably, MMG does not hold any securities of RUA GOLD and maintains an arm’s-length relationship with the company. For further details, refer to the news release dated February 27, 2024.
Amendment to Marketing Contract with Direct to Investor Media, LLC
RUA GOLD has also updated its agreement with Direct to Investor Media, LLC (D2I). This company was initially contracted for a 12-month marketing engagement starting February 1, 2024.
Highlights of the D2I Amending Agreement:
- Increased Budget: The marketing budget for D2I has been increased from C$300,000 to C$450,000.
- Service Fee: D2I’s fee is now set at 20% of the revised budget.
- Unchanged Terms: All other aspects of the Original D2I Agreement remain as initially agreed.
D2I, based in California and led by CEO David Bogart, offers a wide range of marketing services, including consulting, advertising, and media distribution. Like MMG, D2I does not hold any RUA GOLD securities and has an arm’s-length relationship with the company. Details on this engagement were also covered in the February 27, 2024, news release.
New Marketing Agreement with CanaCom Group
RUA GOLD has entered into a new marketing agreement with 2686362 Ontario Corporation dba CanaCom Group. This agreement marks a strategic expansion in RUA GOLD’s marketing efforts.
Key Points of the CanaCom Agreement:
- Service Provision: CanaCom Group will provide digital content, marketing, and media distribution services over a 12-month period.
- Fee Structure: The agreement is valued at C$80,000 plus applicable taxes.
- Agency Details: CanaCom Group is a full-service marketing agency based in Oakville, Ontario, and is led by Jordan Lutz. The agency focuses on digital marketing through its platform, theDeepDive.ca, which covers Canadian small-cap stories.
CanaCom Group does not own any securities of RUA GOLD and maintains an arm’s-length relationship with the company. The Company will not issue any securities to CanaCom as compensation for its marketing services.
About RUA GOLD
RUA GOLD (TSXV: RUA) (OTCQB: NZAUF) (WKN: A4010V) is a dynamic entrant in the gold mining sector, with a focus on gold exploration and discovery in New Zealand. The company is on the brink of a significant expansion, following its planned acquisition of Siren Gold Limited, which will bring under its control approximately 90% of the Reefton Goldfield on New Zealand’s South Island. This area has a storied history from the gold rush of the late 1800s.
RUA GOLD is also advancing a highly promising tenement package on the North Island, near OceanaGold’s Wharekirauponga project. The company combines traditional prospecting with modern technology to uncover and exploit valuable gold deposits.
Commitment to Sustainability: RUA GOLD is dedicated to responsible exploration and sustainable practices. The company’s approach focuses on minimising environmental impact while engaging with stakeholders throughout its projects. The team comprises skilled New Zealand professionals with extensive expertise in geology, geochemistry, and geophysical exploration technology.
