Sony Set to Launch Crypto Exchange in Japan with Amber Platform Acquisition

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• Sony Group subsidiary rebrands local crypto exchange Amber Japan, acquired last August.
• Sony’s Web3 ventures include building a public blockchain network.

Sony Ventures into Cryptocurrency with S.BLOX Co.

Hey everyone! Exciting news from Sony. They’re diving headfirst into the cryptocurrency world by launching a new exchange in Japan. Let’s break it down.

From WhaleFin to S.BLOX Co.: Sony’s Crypto Exchange Rebrand

Sony’s crypto adventure began with the acquisition of the local trading platform WhaleFin last year. They’ve now rebranded it as S.BLOX Co. The goal? To collaborate with other Sony businesses and elevate their crypto trading services. This isn’t just a name change – there’s a complete redesign of the user interface and a brand-new mobile app coming your way. User-friendly and sleek, just as you’d expect from Sony.

Why This Move Matters

Remember Amber Japan? Originally the Japanese crypto exchange DeCurret, it was snapped up by the Japanese subsidiary of Singapore’s Amber Group in 2022. Fast forward to August 2023, Sony’s Quetta Web Co. took over, and here we are.

Sony’s Broader Web3 Ambitions

Sony isn’t stopping at just a crypto exchange. They’ve got big plans in Web3. Sony Network Communications is working with Startale Labs, a Japanese blockchain firm, to build their own public blockchain network. Sota Watanabe, founder and CEO of Startale Labs, hinted that their external director will lead Sony’s new crypto exchange. Exciting times ahead!

NFT Innovations and Gaming

Sony’s also filed a patent for “super-fungible tokens,” aiming to revolutionize in-game assets. Imagine more flexibility and integration of NFTs in your favorite PlayStation games. This could be a game-changer.

What’s Next?

The exact launch date for S.BLOX Co. isn’t announced yet, but it’s clear Sony is committed to expanding its footprint in the crypto space. Stay tuned for more updates!

Conclusion

Sony’s move into crypto with S.BLOX Co. is a bold step. By leveraging their tech expertise and broad business ecosystem, they’re set to make a significant impact. Whether you’re a crypto enthusiast or a gamer, this is one development to watch closely.

Photo Credit: CoinMarketCap