Tag: digital marketing trends
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AI and LLMs Are Revolutionising Digital Marketing
Introduction: AI and LLMs Transforming Digital MarketingThe digital marketing landscape is undergoing a radical transformation, driven by the emergence of artificial intelligence (AI) and...
How AI and Large Language Models (LLMs) Are Revolutionising Digital Marketing
The arrival of ChatGPT in 2022 marked a seismic shift in how we approach digital marketing. While AI and large language models (LLMs) were...
TikTok vs Google: Zib Digital Navigates the New Search Landscape in New Zealand
The Search Engine Showdown: TikTok Challenges Google's DominanceIn recent years, TikTok has emerged as a major player in the search engine arena, challenging Google's...
Publicis Groupe Acquires Influential: The Future of Influencer Marketing Unveiled
Publicis Groupe Expands with Influential AcquisitionIn a major move within the influencer marketing space, Publicis Groupe has announced its acquisition of Influential, a leading...
How Fender’s Digital Transformation is Revolutionising Customer-First Marketing
Fender, the iconic guitar maker celebrated for over 80 years of musical excellence, is hitting a high note with its new customer-first marketing approach....
