Tag: digital marketing trends
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How CTV Enhances Digital Marketing for the Holiday Season: Insights from Matt Voda
As the holiday season approaches, digital marketers face new challenges and opportunities. The rise of Connected TV (CTV) is reshaping the digital marketing landscape,...
AI and LLMs Are Revolutionising Digital Marketing
Introduction: AI and LLMs Transforming Digital MarketingThe digital marketing landscape is undergoing a radical transformation, driven by the emergence of artificial intelligence (AI) and...
How AI and Large Language Models (LLMs) Are Revolutionising Digital Marketing
The arrival of ChatGPT in 2022 marked a seismic shift in how we approach digital marketing. While AI and large language models (LLMs) were...
TikTok vs Google: Zib Digital Navigates the New Search Landscape in New Zealand
The Search Engine Showdown: TikTok Challenges Google's DominanceIn recent years, TikTok has emerged as a major player in the search engine arena, challenging Google's...
Publicis Groupe Acquires Influential: The Future of Influencer Marketing Unveiled
Publicis Groupe Expands with Influential AcquisitionIn a major move within the influencer marketing space, Publicis Groupe has announced its acquisition of Influential, a leading...
