If you’ve been keeping an eye on the marketing job market, you’ll be happy to know that it’s on the rise again. LinkedIn’s Marketing Jobs Outlook report reveals exciting trends for marketers, highlighting the increasing demand for specific roles and a growing emphasis on the skills that matter most. Whether you’re just starting your career or looking to level up, understanding these trends will help you position yourself for success.
In this post, we’ll break down the most in-demand marketing roles, the skills driving industry change, and what you can do to make sure you’re ahead of the curve.
Marketing Job Postings Are on the Rise: Key Insights
The most recent data from LinkedIn’s report indicates a 76% increase in marketing job postings compared to last year. This surge shows that despite market challenges, the demand for marketing professionals is strong across multiple regions.
One notable trend is the increase in B2B marketing roles, which have grown by 21% over the last year. While this growth is modest compared to the broader marketing field, it signals that companies are starting to prioritise B2B strategies once again, making this a lucrative area for those in or entering the industry.
Key Takeaways from LinkedIn’s Report:
- Marketing job postings are up by 76% year-over-year.
- B2B marketing positions grew by 21%, suggesting a resurgence in demand.
- Marketers are generally satisfied with their jobs, but 55% are open to new opportunities.
The Most In-Demand Marketing Roles for 2024
Now that we know marketing job opportunities are booming, let’s dive into the specific roles that are highly sought after across different regions.
North America (NAMER)
- Early Career: Social Media Manager
- Mid-Career: Marketing Manager
- Seasoned: Marketing Director
Europe, Middle East & Africa (EMEA)
- Early Career: Marketing Specialist
- Mid-Career: Social Media Manager
- Seasoned: Head of Marketing
Asia Pacific (APAC)
- Early Career: Digital Marketing Specialist
- Mid-Career: Marketing Manager
- Seasoned: Marketing Director
Latin America (LATAM)
- Early Career: Community Manager
- Mid-Career: Marketing Analyst
- Seasoned: Promoter
If you’re just starting out, Social Media Manager and Marketing Specialist positions are your best bet in regions like North America and Europe. For those with more experience, roles like Marketing Director and Head of Marketing offer exciting opportunities to lead teams and drive strategy.
The Importance of Collaborative Problem-Solving in 2024
As AI continues to play a larger role in marketing, human-centric skills are more important than ever. Collaborative problem-solving has been identified as the top skill marketers need to succeed in the coming years. LinkedIn’s data shows a 138% increase in demand for this skill since 2021.
Why is this skill so crucial? With AI and automation handling more of the routine work, marketers are now required to be more strategic and collaborative in their approach to solving complex problems. In an age where technology is rapidly evolving, working together to address challenges and create innovative solutions is a skill that will set you apart.
Here are the top technical skills gaining traction in 2024:
- Creative Execution: 443% increase
- Artificial Intelligence (AI): 392% increase
- Marketing Technology: 351% increase
Marketers who are comfortable using AI tools while balancing creativity and collaboration will be the ones who thrive.
Marketing Professionals Are Overwhelmed by Change
With all the rapid technological advancements, it’s no surprise that many marketers are feeling overwhelmed. According to LinkedIn’s report, 72% of marketers feel this way, and over half of them worry about falling behind if they don’t keep up with the latest trends and tech.
While this can be daunting, the solution lies in embracing continuous learning. More than 51% of marketers are actively seeking guidance on the skills they need to develop to stay competitive.
What This Means for Marketers: How to Stay Ahead in 2024
As the marketing landscape continues to evolve, here’s how you can position yourself for success:
1. Polish Your Profile (Even if You’re Not Job-Hunting)
Even if you’re happy in your current role, don’t wait until you’re actively job searching to update your resume and LinkedIn profile. With so many marketers open to new opportunities, having an up-to-date profile means you’re ready if your dream job comes along.
2. Embrace the Fast Pace of Change
Marketing moves fast, and staying relevant requires you to keep learning. Take courses, attend webinars, and get hands-on experience with new tools and platforms. By committing to continual learning, you’ll stay ahead of the curve and be ready for whatever comes next.
3. Balance Tech Savviness with People Skills
The rise of AI in marketing doesn’t mean that people skills are any less important. While being comfortable with AI tools is essential, it’s the ability to work collaboratively and solve problems creatively that will set you apart in the long run.
4. Target High-Growth Roles
If you’re looking to move up in your marketing career, focus on the roles that are in high demand in your region. Social Media Managers, Marketing Managers, and Marketing Directors are among the most sought-after positions in North America, while roles like Marketing Specialist and Head of Marketing are gaining traction in EMEA.
5. Stay Flexible
If your niche is growing slower than others, don’t worry. Remote work opens up opportunities across borders, so you can find marketing roles in other regions that may offer more growth. Also, your marketing skills are transferable to various industries, so if necessary, pivot to a sector that’s growing.
Conclusion: Preparing for the Future of Marketing
The LinkedIn Marketing Jobs Outlook for 2024 shows promising growth for marketing professionals. From an uptick in job postings to the rise of new, in-demand skills, the industry is primed for expansion. Whether you’re a seasoned executive or just entering the field, positioning yourself for success means embracing new technologies while honing the human skills that set you apart. Remember, continuous learning and adaptability will be the keys to thriving in this fast-paced environment.
Relevant Links for Further Reading
- LinkedIn Marketing Jobs Outlook LinkedIn
- B2B Marketing Trends B2B Marketing
- Creative Execution in Marketing Creative Execution
