The Lake County Visitors Bureau, now proudly rebranded as Tour Lake County, has made a significant mark at the Ohio Travel Association Conference on Travel in Toledo. With a remarkable tally of 10 Industry Marketing Awards, the agency is celebrated for its excellence in marketing and advertising.
Celebrating Achievements: RUBY Awards
Tour Lake County bagged five prestigious first-place RUBY Awards (Recognizing Uncommon Brilliance Yearly) in various categories, showcasing its innovative marketing strategies. The award categories include:
- Marketing Campaign
- Print Media
- Event Campaign
- Newsletter
- Radio Advertisement
These accolades highlight the creativity and effectiveness of Tour Lake County’s promotional efforts.
Recognition Beyond First Place
In addition to the RUBY Awards, Tour Lake County received several Citation of Excellence Awards for outstanding work in:
- Print Advertisement
- Digital Marketing Campaign
- Social Media Campaign
- Television Advertisement
- Blogging
These recognitions reflect the comprehensive approach taken by the marketing team to reach diverse audiences across various platforms.
A Campaign That Stands Out
One of the highlights of the event was the recognition of Tour Lake County’s winning marketing campaign, which effectively introduced the new brand. Judges praised the campaign as “Flawless,” a rare distinction awarded to only five submissions out of nearly 250 entries. This acclaim underscores the impact of the new branding and the strategic direction of the marketing initiatives.
Neil Stein, Executive Director of Tour Lake County, expressed pride in these achievements:
“These awards are a testament to the hard work our team puts in, day in and day out. We collaborate to come up with fun and unique strategies to share the remarkable happenings taking place across Lake County.”
The Importance of Tourism in Economic Development
The Ohio Travel Association plays a vital role in advocating for tourism and its significant impact on local economies. By recognising outstanding marketing efforts, the association emphasizes the importance of tourism in economic development.
The awards were judged by a panel of nine marketing professionals from various fields, including academia, consulting, and advertising agencies. They evaluated each entry based on concept, results, and creativity. This rigorous judging process ensures that only the best marketing strategies receive recognition.
Looking Ahead: Future Conferences
Exciting news awaits as the Ohio Travel Association announces that its 2025 Conference on Travel will be hosted in Northeast Ohio, specifically at The Lodge at Geneva-on-the-Lake in Ashtabula County. This upcoming event is an excellent opportunity for local tourism leaders and marketers to gather and exchange ideas on advancing the tourism sector.
Conclusion: A Bright Future for Tour Lake County
Winning 10 Industry Marketing Awards is a significant achievement for Tour Lake County, reflecting the dedication and creativity of its team. These awards not only validate their hard work but also inspire them to continue promoting the beauty and attractions of Lake County.
If you’re looking to explore the unique experiences that Lake County offers—from stunning wineries to beautiful parks and delicious restaurants—there’s no better time than now to plan your visit.
Stay tuned for more updates as Tour Lake County continues to make waves in the tourism industry.
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