Waylands Automotive is thrilled to announce the appointment of Vicky Hart as its new Head of Marketing and Digital Sales. This significant hire marks a pivotal step for the family-run motor retail group as it continues to drive innovation and growth in the automotive industry.
Vicky Hart Joins Waylands Automotive: A New Era Begins
1. Introducing Vicky Hart
Vicky Hart transitions to Waylands Automotive from Hendy Group, where she served as the marketing head. With over a decade of experience in the automotive sector, Hart brings a wealth of knowledge and expertise to her new role.
Her career journey is impressive. Before Hendy Group, she excelled as the Group Digital and Marketing Manager at Lifestyle Motor Group. There, Hart managed marketing for nine major manufacturer brands, demonstrating her ability to handle complex, multi-brand strategies.
A Leader in Digital and Marketing Excellence
2. Previous Roles and Achievements
Hart’s professional background is diverse and notable. She has worked as a Digital Marketing Account Manager and Digital Marketing Planner at GForces, where she crafted impactful digital strategies for various retail clients. Additionally, her experience as a General Manager at GoEngage further solidifies her expertise in digital marketing and leadership.
At Hendy Group, Hart was instrumental in shaping marketing strategies, driving digital sales, and enhancing brand visibility. Her transition to Waylands Automotive is seen as a strategic move to bolster the company’s marketing and digital sales operations.
Waylands Automotive’s Exciting New Chapter
3. What Hart Brings to the Table
In her role at Waylands, Hart will oversee all marketing and digital sales operations, steering the company through an exciting phase of growth and innovation. She is particularly enthusiastic about Waylands’ people-centric culture and its leadership in the transition to electric vehicles (EVs).
“I am delighted to have joined a business that I have long admired for its position at the forefront of the transition to EV,” Hart stated. Her passion for EV technology and commitment to developing a people-focused workplace aligns perfectly with Waylands’ values and strategic goals.
4. Waylands Automotive’s Growth Trajectory
Waylands Automotive represents leading brands such as Volvo, Polestar, Kia, and MG. With over 300 employees across ten sites in the south of the UK, the company is well-positioned for continued growth. Hart’s appointment is expected to accelerate this trajectory, bringing fresh ideas and strategic direction to the marketing and digital sales functions.
CEO’s Perspective: John O’Hanlon Welcomes Hart
5. Words from the Top
John O’Hanlon, CEO and Founder of Waylands Automotive, expressed his enthusiasm for Hart’s appointment. “She has the experience, talent, and determination to drive forward our marketing and digital sales functions. Waylands is at a very exciting time in our journey, and I know that Vicky will be pivotal to our future success,” he remarked.
O’Hanlon’s confidence in Hart underscores the significance of her role and the anticipated impact on the company’s future. Her strategic vision and extensive experience are expected to enhance Waylands’ brand presence and digital engagement.
Looking Ahead: The Impact of Hart’s Appointment
6. What This Means for Waylands Automotive
Hart’s appointment comes at a crucial time as Waylands Automotive looks to strengthen its market position and embrace the future of automotive retail. With a focus on innovation, particularly in EVs, Hart’s expertise will be instrumental in navigating this evolving landscape.
7. The Road Ahead
As Waylands Automotive continues to expand its footprint and adapt to changing market dynamics, Hart’s role will be central to driving growth and achieving strategic objectives. Her background in digital marketing and her leadership capabilities will play a key role in shaping the company’s future success.
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Conclusion
Waylands Automotive’s new hire, Vicky Hart, is set to make a significant impact as the Head of Marketing and Digital Sales. With her extensive experience and proven track record, Hart is poised to lead the company into a new era of growth and innovation.
