ZJLD Group Wins 2024 Hong Kong Corporate Governance and ESG Excellence Award: A Step Towards Sustainable Growth

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ZJLD Group Inc., the first baijiu company to be listed on the Hong Kong Stock Exchange (SEHK stock code: 06979.HK), is celebrating a significant milestone. On December 12, 2024, the company was honoured with the Hong Kong Corporate Governance and ESG Excellence Award by the Chamber of Hong Kong Listed Companies (CHKLC). This prestigious recognition reflects ZJLD’s unwavering commitment to Environmental, Social, and Governance (ESG) practices and sustainable business strategies.

Why the 2024 Hong Kong Corporate Governance and ESG Excellence Award Matters

For ZJLD Group, receiving the 2024 Hong Kong Corporate Governance and ESG Excellence Award represents more than just a trophy. It’s an acknowledgment of the company’s ongoing efforts to integrate sustainability into every facet of its operations. As the global market increasingly pivots towards ESG-oriented investment, businesses with robust governance and environmental strategies are becoming more attractive to international investors.

ZJLD understands this critical shift in the market. Their ESG strategy encompasses key areas such as:

  • Water resource management
  • Climate change risk control
  • Packaging recycling
  • Employee welfare and community engagement

By focusing on these core areas, ZJLD is not only contributing to the environment but also building stronger relationships with customers, investors, and communities.

ZJLD’s Efforts in ESG: Building a Sustainable Future

ZJLD’s dedication to sustainability is not just a trend; it is deeply embedded within the company’s culture and strategic vision. From its roots in China’s baijiu industry, the company has always prioritised responsible business practices, setting an example for others to follow. By emphasising corporate governance and ESG initiatives, ZJLD aims to ensure long-term sustainability, mitigate risks, and enhance shareholder value.

Some of the notable aspects of ZJLD’s ESG efforts include:

  • Promoting board diversity to enhance decision-making
  • Strengthening shareholder communication to foster transparency
  • Investing in green technologies and reducing environmental impact through sustainable practices
  • Supporting employees’ well-being with various wellness programs

In addition to these practices, ZJLD has made significant strides in improving the governance framework, creating a foundation built on trust, ethical conduct, and transparency. With the global financial community increasingly evaluating companies based on their ESG performance, these efforts set ZJLD apart from competitors, giving it a strategic advantage.

The ESG Impact on ZJLD’s Growth and Investment

ZJLD Group believes that implementing strong ESG practices is more than just fulfilling a corporate responsibility; it’s a growth strategy. As international funds increasingly focus on sustainability, companies with solid ESG records stand to benefit from higher investment inflows. For ZJLD, this means greater international visibility and an enhanced reputation as a leader in responsible business operations.

Mr. Paul Ng, Executive Director and Head of International Operations at ZJLD Group, spoke on this subject during the award ceremony:

“We believe that robust ESG practices not only increase cost efficiency but also attract international investment funds focused on sustainability. This strengthens our company’s international image, lays a solid foundation for business growth, and helps capitalise on new market opportunities.”

ZJLD’s commitment to ESG practices is not only about attracting investment; it’s about doing what’s right for the planet and its people. With the ongoing challenges of global climate change, the company urges other businesses to join in tackling these issues collectively. Through strategic ESG practices, ZJLD aims to be a driving force for global sustainable development.

ZJLD’s Vision for the Future

As ZJLD moves forward, the company remains focused on enhancing its sustainability efforts across every part of its operations. From its premium baijiu products to eco-friendly production processes, ZJLD is committed to creating a lasting impact. Their goal is clear: to continue leading the baijiu industry while contributing to a more sustainable world.

As ESG becomes an increasingly important criterion for assessing long-term corporate value, ZJLD’s focus on corporate governance and responsible business practices ensures that it remains a preferred choice for investors. Their 2024 Hong Kong Corporate Governance and ESG Excellence Award serves as a testament to their commitment to excellence in every aspect of their business.

A Tradition of Excellence: ZJLD’s Legacy in Baijiu Production

ZJLD Group Inc. has a long history of producing premium baijiu. Founded in 1975 in Zunyi, Kweichow—China’s primary production area for sauce-aroma baijiu—the company has remained steadfast in its commitment to quality and tradition. In 1988, ZJLD’s products were selected to be served at state banquets by the Protocol Department of the Ministry of Foreign Affairs and the Great Hall of the People Management Bureau, further cementing its reputation as one of China’s most prestigious baijiu producers.

Today, ZJLD Group operates four baijiu brands across China, including two national baijiu, Zhen Jiu and Li Du, as well as two regional brands, Xiangjiao and Kaikouxiao. ZJLD continues to uphold the time-honoured techniques of baijiu brewing while constantly innovating to meet the diverse tastes of modern consumers.

The company’s dedication to quality, tradition, and innovation has made ZJLD a leading figure in the baijiu industry, both in China and internationally. In 2023, ZJLD ranked as the third-largest private baijiu company in China, as per Frost & Sullivan statistics, and was the largest IPO fundraising company on the Hong Kong Stock Exchange.

Conclusion: A Sustainable Future Awaits

In conclusion, ZJLD’s recognition with the 2024 Hong Kong Corporate Governance and ESG Excellence Award highlights the company’s commitment to responsible business practices and sustainable growth. This award is not just a celebration of ZJLD’s achievements but also a call for other companies to follow suit in adopting ESG initiatives to ensure a better and more sustainable future.

As ZJLD continues to innovate and build on its legacy, it remains focused on creating premium baijiu products while remaining dedicated to its ESG commitments. This dual focus will help ZJLD navigate the evolving landscape of corporate governance and sustainability, making it a standout company in both the financial and consumer sectors.


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Photo credit: Laotian Times

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