Introduction:
Ever wondered how VR entertainment leaders market their brand effectively?
At ANVIO VR, we’ve mastered the art of engaging audiences with authentic, immersive experiences. Dmitry Feder, our Chief Marketing Officer, shares our innovative approach to marketing in the location-based entertainment (LBE) VR sector.
Understanding ANVIO VR’s Unique Approach
ANVIO VR is a global leader in the LBE VR industry, with over 45 locations worldwide. From the USA to India, we offer turnkey business solutions for LBE VR, providing robust support to our franchisees and partners. Our marketing strategy is key to maintaining and growing our presence.
Here’s a breakdown of our comprehensive marketing strategy:
- SEO Optimization: Ensuring our content ranks high on search engines.
- Online Booking System: Streamlined for user convenience.
- Strategic Listings: On platforms like Google Maps and Yelp to boost visibility.
- Targeted Advertising Campaigns: Reaching diverse audiences effectively.
Harnessing the Power of Social Media
Social media is pivotal in our digital marketing strategy. Platforms like Instagram, TikTok, and YouTube are our primary promotional tools.
According to HubSpot, 73% of people prefer short-form videos when searching for products or services. This aligns perfectly with our approach.
Employee-Generated Content (EGC)
Our EGC strategy involves staff in content creation. Dmitry Feder explains:
“We believe that our location operators know best when and what moments to capture to accurately convey the VR atmosphere and full immersion.”
This strategy has proven highly efficient in today’s marketing landscape. EnTribe’s 2023 survey revealed that 83% of consumers prefer buying from brands featuring authentic customer content.
Authenticity Drives Engagement
Short videos created by ANVIO employees, capturing genuine player emotions, resonate deeply with viewers on social media. These authentic displays of surprise, excitement, and thrill draw attention and spark curiosity.
Case Study: ANVIO’s Hollywood Location
Our Hollywood location, established in 2016, is a prime example of our strategy’s success. Situated near iconic landmarks like the Dolby Theater and Chinese Theater, it attracts both locals and tourists seeking unique VR adventures.
- Celebrity Visits: Hollywood actress Milla Jovovich, Squid Game star Park Hae Soo, and Spider-Man actor Jacob Batalon have visited, creating viral TikTok videos with millions of views.
- Strategic Positioning: The location’s proximity to tourist spots enhances its appeal.
Expanding Horizons: ANVIO in Redondo Beach
Our Redondo Beach location is the largest in the United States and another success story. It hosts corporate events for prestigious clients like SpaceX, McKinsey, and Delta Airlines.
- Expansive Free-Roam Game Zones: Offering diverse VR attractions.
- Corporate Success: These events showcase our capability to cater to high-profile clients.
Visual Content as a Powerful Marketing Tool
Videos of people playing ANVIO VR games serve as a powerful marketing tool. They visually demonstrate the interactive and immersive nature of VR, effectively communicating its unique value.
Experiential Marketing
In a market where experiential marketing is key, leveraging user reaction videos can significantly enhance brand visibility and drive consumer interest. These videos forge stronger connections with potential customers, inspiring them to explore and invest in VR technology.
Looking Ahead: Future Strategies
Dmitry Feder emphasizes the importance of staying ahead of trends:
“As for the future, with the demand for LBE VR entertainment growing, it is going to be crucial for ANVIO to stay ahead of the curve by enhancing our social media presence and incorporating new, dynamic content formats.”
- Short-Form Videos: Engaging our audience with quick, captivating content.
- Live Streams and Interactive Posts: Building a robust online community.
By consistently showcasing the exhilarating experiences our VR club offers, ANVIO aims to maintain its position as a leader in the VR entertainment industry.
About ANVIO
ANVIO is a rapidly growing location-based VR operator and free-roam VR content developer. Operating since 2016, we have over 45 locations in 13 countries, accommodating over 20,000 players monthly. Our game library features nine games targeting different customer segments.
We offer a proven turnkey solution for location-based VR businesses, combining multiple benefits at all stages of business development:
- Low Investment: Affordable startup costs.
- Easy Customization: Tailoring experiences to local preferences.
- 24/7 Technical Support: Ensuring smooth operations.
Conclusion
ANVIO VR’s innovative marketing strategies have set us apart in the LBE VR sector. By leveraging employee-generated content and authentic player reactions, we’ve built a strong, engaging brand presence. As we continue to grow, our focus remains on authenticity, engagement, and staying ahead of market trends.
Do you want to experience the future of VR entertainment? Join us at ANVIO VR, where immersive adventures await.
