If you’re an independent garden centre looking to boost your digital marketing game, you’re in the right place. The Garden Center Fertile Ground Webinar Series is your go-to resource for mastering digital marketing strategies and tactics tailored specifically for garden centres.
Catch the Replay: From Digital Marketing Strategy to Winning Tactics
The second session of this free six-part series, “From Digital Marketing Strategy to Winning Tactics,” was hosted by Rob Sproule on August 20. Sproule, co-owner and marketing director of Salisbury Greenhouse—a Top 100 Independent Garden Center—and owner of Dig Marketing, shared invaluable insights on how to transition from broad digital marketing strategies to actionable daily tactics.
Why Watch the Replay?
If you missed the live session, don’t worry. You can still watch the recording of the session to get Sproule’s expert advice on:
- Crafting Digital Marketing Strategies: Understand how to develop a marketing strategy that fits the unique needs of garden centres.
- Implementing Winning Tactics: Learn daily actions to effectively utilise digital platforms and engage your customers.
- Boosting Sales: Discover practical tips to increase your sales through effective digital marketing.
About the Fertile Ground Webinar Series
The Garden Center Fertile Ground Webinar Series, sponsored by Plantista (platinum) and Bobbex (gold), is designed to tackle the biggest challenges faced by independent garden centres today. This series offers:
- Free Educational Content: All sessions are free and conducted virtually via Zoom.
- Expert Insights: Learn from industry leaders and gain actionable ideas.
- Collaborative Community: Connect with a community of garden centre professionals for inspiration and support.
Session Details and Schedule
The series runs from August 13 to September 17, with sessions every Tuesday from 2 to 3 p.m. ET. You can register for individual sessions or the entire series. Here’s what’s coming up:
Digital Marketing Focus:
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Sept. 3: Power Pages: Websites for Garden Centers 101
Learn from Catalina Morales Vélez, Director of Digital Marketing at Dig Marketing, about creating effective websites for garden centres. -
Sept. 17: Leveraging Your List: Email, SMS, and Loyalty Programs
Discover how to maximise the impact of email marketing, SMS campaigns, and loyalty programmes to drive customer engagement and sales.
Human Resources Focus:
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Aug. 27: Love ‘Em or Lose ‘Em: How to Retain and Develop Your Team
Sponsored by Proven Winners, this session will provide strategies to retain and develop your team effectively. -
Sept. 10: What Is Your End Game? Succession & Exit Planning Best Practices
With Chris Cimaglio from BEST Human Capital & Advisory Group, explore best practices for succession and exit planning in the green industry.
Watch the Replay of the First HR Webinar
Missed the first human resources webinar? Watch the replay here: Recruit Talent to Your Garden Center for Today and Tomorrow.
How to Register
Ready to dive into the series? Register for any session by clicking the session titles above or visit events.gardencentermag.com/gcfgws and click the “Register” button under each session you’re interested in.
Why the Fertile Ground Series Matters
The Garden Center Fertile Ground Webinar Series is more than just a set of online seminars. It represents the evolving face of garden centre education, bringing the same high-quality content of the Garden Center Conference & Expo into a digital format. This approach:
- Ensures Accessibility: Reach more professionals regardless of location.
- Embraces Digital Trends: Stay ahead in an industry that’s increasingly reliant on digital tools.
- Provides Practical Knowledge: Gain actionable insights and tactics you can immediately apply to your garden centre.
Conclusion
The Garden Center Fertile Ground Webinar Series is a valuable resource for garden centre professionals seeking to enhance their digital marketing and human resources strategies. From the latest tactics in digital marketing to effective team management and succession planning, this series covers it all. Don’t miss out on the opportunity to learn from industry experts and join a community of like-minded professionals.
